A taste of what’s possible – The Waikato Story

On Friday 2nd Dec 2016, NZ Government Minister (Economic Development, Science and Innovation), Steven Joyce, launched The Waikato Story – an initiative of the Waikato Regional Council.

Most politicians and marketers agree that Economic or Political Regions are also Destination Brands and that there is competition from other regions to deal with.

It’s vital therefore, that these brands are curated and promoted externally to attract that much desired investment, tourism and people who want to live, study and work in the region.

In modern marketing this is often best achieved through Content Marketing and storytelling. And there’s one thing that Content Marketing and good stories need — plenty of good quality, authentic visual content.

As a result, the Waikato Regional Council, after significant research and community engagement, has developed The Waikato Story – a free resource of digital content for anyone to use to promote the Waikato Region.

The Waikato Story website is built on and runs on the Brandkit™ platform. It was designed and developed in co-operation with Principals Brand, a branding agency based in Auckland, Sydney and Melbourne, for the Waikato Regional Council.

It was inspired by The New Zealand Story, which also runs on Brandkit’s platform.

This aptly demonstrates the ability to customise your Brandkit web portal to support your brand and tell your brand story in a compelling visual way — supporting your branding and marketing efforts.

Brandkit enables powerful customisation of your Brand Portal like you see at The Waikato Story. You’ll need a Brandkit account, obviously. Please contact us if you need help with that :) or visit Brandkit.com to learn more.

Let me know if you’d like a shortened or Steve Jobs–style rewrite.