Brandkit Platform Tour: Credits

Give Credit where credit is due - Brandkit delivers Content Attribution on steroids!

Credits are the people, or organisations you want to credit for specific content assets. These might include photographers, stylists, properties, locations, talent, authors, vendors, partners, etc.

Giving credit or attribution is often a bit loosey goosey, so we’ve tightened things up and made Credits more powerful and useful, with a dedicated database and landing pages for assets attributed to a particular person or organisation.

Example of Credit and a Credit search page for QueenstownNZ and Onson Hot Pools

How it works

(1) Set-up Credit contacts

You can setup any number of Credits (people or organisations). You can include basic contact details and a bio, including basic html. So you could include a link to the Credit's website for example.

(2) Select who to Credit

As part of your classification/publishing process, select a Credit for any applicable Assets from a drop-down list of Credits that you've setup. This will add a link to a special search page for all the Assets attributed to the Credit.

(3) Show Credit info

Once Assets are credited, we'll automatically add the Credit information, and display whenever a user Views, Requests, Downloads, Shares credited Assets. Plus we'll display a link to a dedicated Credit landing page, that lists all the Assets attributed to that Credit. Nice.

Credit Profile and Search page

It's great when other people lend, licence or give you their content to share. So it's nice to be able to give those folks some recognition (and sometimes your contract might require it).

That's exactly what the Credits database and the Credit Search Page (as seen below) is all about.

Each Credit has an editable profile in the Credits database that can be edited by Admins. Credits support a custom avatar, contact details, and a short bio that can include links to 3rd party websites.

Admins can manage and edit the Credit's profile in the Credits database built into Brandkit, resulting in a custom profile as seen in the Credit Search Page (as seen in this screenshot).

Brandkit Credit Search Page for Rose Creative Co@2x

(Fig: Example of a Credit Search page for Rose Creative in the Victoria Rising Brand Portal)

Partner Landing Pages

example of a Partner Landing Page

When you credit an Asset to a Partner (with Asset Credits/Attribution). A Partner Landing Page complete with Asset grid and searchable Partner Assets is automatically generated for every Credit (aka Partner/Collaborator).

Partner Listing

A Partner Listing section is automatically generated and can be added as a dynamic section in any custom web-page via the built-in CMS. This will create a grid of configurable Credit profiles (aka Partners/Collaborators) including editable Avatar/Logo, a Bio and contact details.

Multiple Credits too

Sometimes one credit is not enough.

Brandkit now supports multiple Credits per asset, so you can credit the Photographer, the Stylist, the Props supplier, the Talent, the Product Brand, and more —in a single Asset.

Brandkit.com-multiple-credits screenshot

Each Credit gets their own Credit Profile in the Credits database, a named link in the Asset page to a dedicated Search page, plus automatic insertion of who to credit into Licence declarations.

Attribution multiplied.

Next up: Brand Guidelines

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