Introducing Brandkit 2

We went back to the drawing board with a complete rewrite.
Say hello to the simpler, faster, better way to find, manage and share your brand content.
World class software, honed and refined on 25 years of know how and real world experience.


5-10x faster

Brandkit 2 has been rebuilt from scratch on the ErlangVM/Elixir and Phoenix stack, providing amazing thread safe performance. Page load speeds are typically 5x to 10x faster.

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We applied seven years of learning, and removed unnecessary options, and code. We've managed to reduce the lines of code in our software by more than 50%. Less code means we have less bugs, more speed, more reliability, and we can add features more easily.


We pared back design elements to reduce the noise, with a more minimalist UI (less is better), a rethought UX and a new base theme. Your Brandkit portal looks better than ever out of the box.

CMS Access

Customers now have direct access to the CMS to create, manage and edit Portal pages, meaning you can enage your preferred web designer to customise your portals, whether on staff, external agency or the Brandkit support team. It's up to you.

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Vaults (new in Brandkit 2) are used to ensure only the right users get access to the right content. Vaults mean that now, for example, you can configure a User Role that can download assets from one vault, while having to request assets from another.

Learn about Vaults

Search 2.0

Search is not only faster in Brandkit 2, with search results now displayed inline on the same page, and multi-faceted search is now more accurate and explicit with an Advanced Search option. Search Filters also support OR combinations in a single filter (e.g. type:Image,Video means find assets of type Image OR Video). Plus you can use OR and NOT search operators in your text searches.

Learn about Search here.


We've added the ability to mix file based assets with Posts (e.g. blog posts, press releases, instructions, stories), and Link assets (e.g. a visual link to a social media post), so you can truly manage every piece of brand content in one place.

2-way Syndication

We've overhauled Asset Syndication so you can now syndicate assets out to partners, AND receive syndicated assets from partners, at the same time. You can also now curate a received feed of assets and only publish the ones you want.

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Native Integrations

In Brandkit 2, you can ingest all your images from a connected Google Drive acccount. Later, you'll be able to bring Instagram posts into your Asset grids and Embeds. With additional native integration added in the future.

In addition to native integrations we have a Public API, that allows you to connect via services like Zapier to literally hundreds of third party applications.

Embeds 2.0 (BETA)

Embeds now provide several size options and responsive code for image embeds. Embeddable Galleries will support both Owned Assets and linked UGC. Plus views of Embedded assets will now be tracked and reported back in Brandkit, giving you better insights as to what Assets are performaing best.

Learn about Embeddable assets here.

Content Attribution 2.0

When adding attribution aka a Credit to any Asset (common for Photos), we now provide a maintainable database of Credits and dropdown select for adding Credit text to any Asset. This helps with accuracy and data quality. Plus we now automatically provide a link to a special search page that contains all the Assets attributed to that same Credit. This search page features Credit contact details and optional Bio that supports links to 3rd party websites.

Learn about Content Attribution and Credits here.

Design Themes

Brandkit 2, delivers a whole new theme system, giving you complete control over your Portal design, right down to layouts and your preferred grid. You can choose one of our standard themes, or develop your own theme (or even multiple themes) if you so desire.

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Powerful and flexible access permissions is fantastic, but things can get complex. Role Masquerading now makes it much easier to see what each user see's, giving you confidence in your configurations.

More on Masquerading here

Posts as Assets

Posts are now Assets. They are essentially text based documents that you write natively in Brandkit. Use the Posts feature to write and share articles, press releases, blog posts, approved brand copy, story ideas, etc.

Posts can be created, edited, shared, and even downloaded (as .html files). What's more, you can easily embed images inside your new text assets, with a simple Asset look-up.

Learn about Post assets here.

Links as Assets

External Links are now Assets. They are essentially links or URLs. Use the External Link feature to create visual links to external web pages, media articles, stock images, ecommerce pages and much more.

Now when users Search for a topic, they can find uploaded file based assets, written posts, syndicated assets from partners, and now links to external media/pages as well. All in one unified visual search result.

Learn about Link assets here.

B2C friendly

Brandkit has traditionally been about serving B2B/Trade users, and that continues to be a core focus. Two new view options (Masonry Grid and Timeline), ability to allow View access only or allow Public downloads, mean that you can configure your Portals to suit public content consumption experiences.

You can also combine this with new more flexible CTA links to drive B2C conversions (e.g Link an asset to your booking or ecommerce page) to support your B2C comms.

Guidelines 2.0

We've overhauled how we manage brands and brand guidelines for more power and flexibility. You can now build any custom brand page you want via the CMS and then use our smart widgets to include a grid of Brand Assets.

Brand Guidelines are now just like other Assets and support versioning. Then use the newly upgraded Attachments feature to explicitly attach your Brand Guidelines to specific Assets, such as logos and design files, and these will be attached automatically when downloading.

More on Brand Guidelines here

Attachments 2.0

We've ditched the old idea of attachments uploaded as auxialliary files.

An Attachment is now any Asset that an Admin explicitly selects to attach to another Asset (or a batch of Assets). The attached Asset will then be automatically added to the download of those Assets.

We re-designed Attachments with Brand Guidelines in mind, but they can work with any other type of attachment too (e.g. Contracts, Talent Releases, etc).

More on Attachments here

Multiple Portals

New in Brandkit 2 is the ability to create multiple portals, each with a unique URL and theme, served by a single DAM/Asset library. Now you can create personalised content experiences for consumers, staff, the trade, media, etc all in one place.

Learn about Multiple Portals

Passwordless login

Fed up with too many passwords. Us too!

While we have the usual email/password combinations, plus single sign on with Google and Micosoft credentials, we now also offer a passwordless option, where we send you a magic login link(a unique URL) to your registered email address. Click the link and you'll be logged in automatically.

More on Passwordless login

Built in Web Analytics and better content analytics

Privacy is a big issue, and Google Analytics fairly or unfairly has been tarred with the privacy concerns. In Brandkit 2 we've partnered with privacy first analytics engine Plausible and embedded web analytics directly in your Brandkit reporting dashboard. It's simpler (less is more). It's 1st party data only. And it's awesome.

More on Analytics

Global Edge Network and CDN

Our new architecture meant a new infrastructure, and we've partnered with AWS and to create a distributed edge network with primary nodes in the USA, UK and Australia. Plus we now use AWS's CloudFront CDN for global delivery of Portal images, meaning significantly lower latency and a faster user experience across the globe.

More on Edge Network

Next up: Summary of All Features

Join 176,223+ users already on Brandkit

Your story matters. Help your collaborators find your content, tell your story with confidence, and build a stronger brand.

All for a reasonable and fair price. See pricing here.


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Statistics above last updated 1 March 2024