Example of a public Portal for Tourism New Zealand.
What is a Marketing Portal?
"What is A Marketing Portal? A marketing portal is a centralized hub where your brand’s content lives. It’s the go-to place for marketing teams, partners, and stakeholders to access, manage and share brand-approved assets—like logos, images, videos, templates and guidelines.."
a definition by ChatGPT4
Your all-in-one Marketing Portal
- powered by Brandkit™
Brandkit is the world's most customisable Brand Toolkit platform, offering self-service and available 24/7. Saving you hours per week. Use Brandkit to create your own self-serve Marketing Portal. Then invite both internal and external users to collaborate, and accelerate your story telling exponentially.
A beautiful, on-brand, shareable self-serve home for your brand and marketing resources.
(Fig. two screenshots from Brand Tasmanian's Portal)
Private or public Marketing Portal
& self-serve registration or by invitation only
For Brandkit PRO plan customers, one of the options is to make your Marketing Portal Public with self-service signup, (or Private to your team and invited users). This is just one of a myriad of options. And while powerful and flexible, some customers prefer less work, so Brandkit offers a full custom design service, to get you up and running as fast as possible, with the fastest implementation in the industry.
Example of a private Portal for YoColorado.
Brand-able, Customise-able, Personalise-able
Brandkit PRO plan customers get a truly customisable Marketing Portal. Powered by Brandkit's built-in Digital Asset Management (DAM) and Content Management (CMS) software plus powerful configuration options, allowing you to customise domain/url, branding, fonts, layouts, navigation, look and feel, site copy, language, the search experience, and more.
(1) Setup your Portal
The Brandkit team generally configures your Marketing Portal for you. But you can do it yourself in the Admin area of your account. Customers on Pro and Enterprise plans can add pages and customise the branding, layouts and design theme of their Marketing Portal. Or just edit/tweak/adjust what the Brandkit team set up for you initially.
(2) Invite Users
Invite users to your Marketing Portal to self-register; or if you prefer, keep things locked down and send out personal invites.
(3) Users self-serve
Once a user has registered (or been invited) and validates, they can login to the Marketing Portal, then search, discover and either download or request, depending on their user role, and your access preferences.
5 reasons you should
create a Marketing Portal?
- Centralized access: Eliminate silos by giving everyone access to up-to-date brand materials.
- Faster go-to-market: Help teams quickly find what they need so campaigns launch faster.
- Brand consistency: Ensure your brand is always represented accurately with approved assets.
- Self-service distribution: Empower users to get what they need—without relying on gatekeepers.
- Save time: Self-serve for your users saves brand and marketing managers a huge amount of time.
The ROI of a self-serve Marketing Portal
It's simple, when you allow trusted users to self-serve, you save time, stop interuptions, and can move faster. Many customers save hundreds if not thousands of lost hours.
Save up to, 11hrs/mth per marketing user on search, 15 To 30 Minutes per File Request, 28% in Asset Creation Costs, and more.
Additional reading about: Marketing Portals
Want to get started on building your own Marketing Portal using Brandkit?
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Or Contact Sales for details, to get a quote, or a trial account, or to get started.
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