Deliver the curruiculum, but pitch the 'Experience' with strong visuals and curated stories
A picture is worth a thousand words. More visuals please! One of the best ways to pitch your Educational opportunity is through great imagery and great storytelling. And Brandkit delivers.
Inspire your next student with Visual Stories.
Feed your team, partners, promoters, journalists, influencers and storytellers with a continual diet of fresh photography, video and other marketing resources, so that they can share an authentic brand story.
Connect the world to your brand content, at scale.
Market and cultural tastes vary widely, especially amongst the student populations you wish to attract. Many customers commission different visual content for different markets accordingly.
For example students from LATAM markets appreciate images of students enjoying social activities, while students from China appreciate images of students studying in modern high-tech environments.
Sure there is a danger of stereotypes to be avoided, but with Brandkit you can build custom pathways to the right content for each user to self-select, and you can analyse performance with the built in Content Analytics and Web Analytics (Pro Edition req), then adjust with the built-in CMS and go again.
(Screenshot of a Content Analytics Dashboard in Brandkit)
A Brandkit powered Brand Toolkit is a shareable self-serve home for all the digital components of your Brand.
Including your brand narrative, brand assets, photos, video, media files, press releases and posts and links to external media and more
Screenshots from customer Education NZ Brand Lab
"20% of an employee's time is spent looking for information. This is like hiring five people and having one person never show up for work."
Source: McKinsey Global Institute, The Social Economy
Every Brandkit includes...
A shareable self-serve Brand Portal
Share your media resources via a customisable, brandable, private or public self-serve Brand Portal.
Each Brand Portal features a powerful search engine ensuring users can always find what they need saving time for both brand/content managers, journalists and other users.
To gain control and influence of your brand story, you have to make it easy for journalists and other users to access your official brand content.
However, first you have to wrap any access to your brand content in the right posture.
Brandkit includes Access and Rights Management controls, Brand Guidelines and other measures to ensure access to your brand assets is always Brand Safe.
What sets Brandkit™ apart from every other DAM is the tight integration with the built-in CMS, the combination of digital files, posts, syndicated assets, and links (to external media), in a single unified library.
Keep everyone on brand with either digital brand guidleines or searchable, downloadable, Brand Guidelines PDF, PLUS automagic attachment whenever you download, ensuring worry free brand compliance, so you can share your brand assets with confidence.
All the world's your content at your fingertips. You stay in control of your metadata and tagging. With a search engine that utlizes your domain knowledge and expertise, augmented with AI (Computer Vision) powered auto-tagging.
Every brand is different, so we made it easy to customise your Portal with a built-in CMS, and flexible configuration options. Your Portal can be fully customised to match your brand or campaign's look and feel, including Web address/URL, Nav, Footers, Layouts, Fonts, Colours, Copy and custom pages.
Configurable location based metadata with pick lists for Country, Region, Sub Region, and City. Each of these can be configured with a pick list of pre-determined options allowing you to control exactly what location metadata is shown and searchable. Optionally you can also set a default value for each. e.g. a Nation brand can set the country field to a default - so it's always entered correctly without any effort.
Contribution Ready
Community, influencers, and partners can contribute content via a secure self-serve Brand-Safe contribution workflow. Your Admins can then curate, accept or decline contributions. With Licencing and Usage declarations automatically handled.
If you want to serve a bi-lingual or multilingual user experience, Brandkit has built in support for Bi-Lingual or Multi-lingual user experiences and translation ready.
Brandkit also has built in support for Bi-Lingual or Multi-lingual portal domains(URL). All roads lead to Rome or optionally thet can configured to lead to Rome - or Roma.
Ecosystem Ready
Brandkit Brand Toolkits are ready to go for integration with other Brandkit powered toolkits, in an Ecosystem Partner Network. For example you might syndicate content to your (or receive from) regional DMO, to other buisiness in your location, etc.
Choose from a selection of custom design layouts and themes designed for brands as a starting point and adapt to your unique design.
Brand-Safe Public Access
Brandkt Brand Toolkits are designed for either private or public and community access, with a multiple configurable user roles and user role groups, plus a suite of access safeguards, to ensure that users can access the right resources at the right time.
When you have a lot of content and lot of stakeholders needing representation, it's easy to include a landing page for each audience with custom navigation, layouts, collections, filters, design and more.
Brands aim to have everyone in the Brand Ecosystem aligned around a shared narrative. To do this takes a combination of listening, teaching and communicating.
Brandkit's Brand Quiz feature can be used in combination with teaching resources like brand narrative stories, film and brand guidelines to teach, then test users's understanding of the materials.
Then we can gamify test results and reward users with access to additional abilities and resources.
Comms integration
Brands must continue to drive engagement with the users. To do this generally requires that Brands proactively email and post updates to toolkit subscribers and non subscribers alike. Brandkit integrates subscriber/user data with a host of 3rd party CRM and Email Marketing systems either natively (e.g. Ubiquity Engage) or through our Brandkit API, optionally via middleware like Zapier.
FAQ
Q. What is a Brand Toolkit?
A Brand Toolkit is a set of guidelines and resources that define and guide the visual and verbal representation of a brand, ensuring consistency across all marketing and communication platforms.
Q. What is Brandkit's Brand Toolkit solution?
Brandkit's Brand Toolkit solution provides businesses with a cloud-based software-as-a-service platform to curate, manage, and distribute brand narratives, digital assets, brand guidelines, templates, and other brand resources, ensuring brand consistency across all communication channels.
Q. How does Brandkit's solution differ from traditional brand management software?
Being a SaaS (Software as a Service) solution, your Brand Toolkit is hosted in the cloud, eliminating the need for in-house installations or updates. This ensures that you always have access to the latest features and improvements without any manual intervention.
Data security is a top priority. We employ state-of-the-art encryption, regular security audits, and comply with global data protection standards to ensure your brand data remains confidential and secure.
Q. Can I customize the Brand Toolkit to fit my organisations's needs?
Absolutely! Our solution is designed to be flexible.
You can customize branding, pages, navigation, design themes, page layouts, domain name, user roles and access levels, user authentication, search filters, taxonomy and more to align with your organisations’s specific requirements.
Q. How many users can access our Brand Toolkit?
Unlimited Users. Our pricing is based on Usage not user seats. So every plan has unlimited users, including unlimited Admins. Yay!
Q. Is there any training provided?
Yes, we provide comprehensive training sessions for teams, as well as a library of video tutorials and written documentation.
Q. How does the pricing work?
Our pricing is subscription-based, typically billed monthly or annually. We offer different plans based on features and likely usage. See pricing here.
Q. Can we integrate this solution with other software we use?
Certainly. Brandkit's Brand Toolkit solution offers API integrations with various popular software and platforms.
Q. What kind of customer support do you provide?
We offer around the clock 24/7 customer support through email, and phone. Plus, our Help Center is available around the clock for self-help and guidance.
Q. How do we get started?
Simply book a discovery and demo call on our website, or reach out to our sales team. We'll ensure that Brandkit is a good fit for your organisation, then arrange to setup your account, onboarding and training of your team.
Q. Can I get a trial account?
Yes, we offer a 14-day free trial (but this can be extended for as long as you need), allowing you to explore the Brandkit platform's features and benefits without any commitment.
You can requst a trial account during or after the initial discovery/demo call and the Brandkit team will set that up for you.
Q. How do we ensure a consistent brand narrative across our teams, our community, stakeholders and our private sector businesses as well?
Brandkit's Brand Toolkit centralizes all your brand assets and brand guidelines amd other resources in one place, providing real-time access to all user 24x7, regardless of their location. Then we wrap all your brand content, in Terms of Use, Usage Licences, Attribution Credits, Expiry and Release dates and a host of other controls designed to make sharing Brand Safe. We can also surface brand training content and even test for brand competency. Finally we track usage and provide analytics. Helping ensure brand consistency.