Brandkit for Education
A picture is worth a thousand words. More visuals please! One of the best ways to pitch your Educational opportunity is through great imagery and great storytelling. And Brandkit delivers.
Feed your team, partners, promoters, journalists, influencers and storytellers with a continual diet of fresh photography, video and other marketing resources, so that they can share an authentic brand story.
Connect the world to your brand content, at scale.
Market and cultural tastes vary widely, especially amongst the student populations you wish to attract. Many customers commission different visual content for different markets accordingly.
For example students from LATAM markets appreciate images of students enjoying social activities, while students from China appreciate images of students studying in modern high-tech environments.
Sure there is a danger of stereotypes to be avoided, but with Brandkit you can build custom pathways to the right content for each user to self-select, and you can analyse performance with the built in Content Analytics and Web Analytics (Pro Edition req), then adjust with the built-in CMS and go again.
(Screenshot of a Content Analytics Dashboard in Brandkit)
A Brandkit powered Brand Toolkit is a shareable self-serve home for all the digital components of your Brand.
Including your brand narrative, brand assets, photos, video, media files, press releases and posts and links to external media and more
Screenshots from customer Education NZ Brand Lab
Source: McKinsey Global Institute, The Social Economy
Share your media resources via a customisable, brandable, private or public self-serve Brand Portal.
Each Brand Portal features a powerful search engine ensuring users can always find what they need saving time for both brand/content managers, journalists and other users.
To gain control and influence of your brand story, you have to make it easy for journalists and other users to access your official brand content.
However, first you have to wrap any access to your brand content in the right posture.
Brandkit includes Access and Rights Management controls, Brand Guidelines and other measures to ensure access to your brand assets is always Brand Safe.
The back-end powering your digital toolkit is an industrial strength Digital Asset Management(DAM) software system.
What sets Brandkit™ apart from every other DAM is the tight integration with the built-in CMS, the combination of digital files, posts, syndicated assets, and links (to external media), in a single unified library.
Keep everyone on brand with either digital brand guidleines or searchable, downloadable, Brand Guidelines PDF, PLUS automagic attachment whenever you download, ensuring worry free brand compliance, so you can share your brand assets with confidence.
All the world's your content at your fingertips. You stay in control of your metadata and tagging. With a search engine that utlizes your domain knowledge and expertise, augmented with AI (Computer Vision) powered auto-tagging.
Every brand is different, so we made it easy to customise your Portal with a built-in CMS, and flexible configuration options. Your Portal can be fully customised to match your brand or campaign's look and feel, including Web address/URL, Nav, Footers, Layouts, Fonts, Colours, Copy and custom pages.
In addition to the standard features in Brandkit, there are some that are great for Travel, Hospitality and Event brands...
Brandikit Toolkits can have an interactive map based search feature - ideal for brands, whether it's a travel, hospitality or event brand.
Configurable location based metadata with pick lists for Country, Region, Sub Region, and City. Each of these can be configured with a pick list of pre-determined options allowing you to control exactly what location metadata is shown and searchable. Optionally you can also set a default value for each. e.g. a Nation brand can set the country field to a default - so it's always entered correctly without any effort.
Community, influencers, and partners can contribute content via a secure self-serve Brand-Safe contribution workflow. Your Admins can then curate, accept or decline contributions. With Licencing and Usage declarations automatically handled.
If you want to serve a bi-lingual or multilingual user experience, Brandkit has built in support for Bi-Lingual or Multi-lingual user experiences and translation ready.
Brandkit also has built in support for Bi-Lingual or Multi-lingual portal domains(URL). All roads lead to Rome or optionally thet can configured to lead to Rome - or Roma.
Brandkit Brand Toolkits are ready to go for integration with other Brandkit powered toolkits, in an Ecosystem Partner Network. For example you might syndicate content to your (or receive from) regional DMO, to other buisiness in your location, etc.
We also support multiple portals in the same account. So you could optionally have Staff, Trade and Community specific portals and logins.
Choose from a selection of custom design layouts and themes designed for brands as a starting point and adapt to your unique design.
Brandkt Brand Toolkits are designed for either private or public and community access, with a multiple configurable user roles and user role groups, plus a suite of access safeguards, to ensure that users can access the right resources at the right time.
When you have a lot of content and lot of stakeholders needing representation, it's easy to include a landing page for each audience with custom navigation, layouts, collections, filters, design and more.
Brands aim to have everyone in the Brand Ecosystem aligned around a shared narrative. To do this takes a combination of listening, teaching and communicating.
Brandkit's Brand Quiz feature can be used in combination with teaching resources like brand narrative stories, film and brand guidelines to teach, then test users's understanding of the materials.
Then we can gamify test results and reward users with access to additional abilities and resources.
Brands must continue to drive engagement with the users. To do this generally requires that Brands proactively email and post updates to toolkit subscribers and non subscribers alike. Brandkit integrates subscriber/user data with a host of 3rd party CRM and Email Marketing systems either natively (e.g. Ubiquity Engage) or through our Brandkit API, optionally via middleware like Zapier.
Priced from as low as US$99 per month
Your story matters. Help your collaborators find your content, tell your story with confidence, and build a stronger brand.
All for a reasonable and fair price. See pricing here.
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Statistics above last updated 1 March 2024
Independent Reviews via Gartner Group
"Easy to use."
"Great value product."
"Great to work with."