Brandkit™ - built for promoting/marketing a country, place or destination.
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Brandkit Edition: Destination Marketing Kit
Feed your team, stakeholders, trade partners, promoters and storytellers with a continual diet of fresh photography, video and other marketing resources, so that they can share an authentic brand story.
This Destination Marketing Edition includes features and layouts designed specifically for Destination marketing.
Connect the world to your brand content, at scale.
We designed Brandkit with Destination (aka Place) Marketing in mind from day 1 and worked with a highly regarded National Tourism Organisation (NTO), as a foundation customer, to meet their requirements, and the specific needs of destination and tourism marketing organisations.
It's often the little things that make the experience better for everyone. Like Map based search for instance...
Here's one little feature - we've made location a key metadata field, making it easy to use map based search (because lot's of promoters and storytellers can't recall placenames, but have a rough idea of where places are on a map). Helping your international users find what they need and understand exactly where that content relates to. Quick smart.
Parlez vous Anglais? Hablas español? Do you speak French? Korero māori koe?
Here's another - for many Destination Marketing Organisations, serving users from around the globe in their native tongue or supporting your official languages, is important. You translate, well deploy, letting users select their preferred language. Fantastique!
When you have a lot of content and lot of stakeholders needing representation, it's easy to include a landing page for each concern.
Custom navigation and more. It's even possible to show/hide content based on User Role, so that each group of users sees the appropriate content.
When you're serving a wide community of stakeholders, partners, and the media, public access and self-serve is vital in order to operate eficiently at scale.
We include all the needed acces controls and option so that you can allow public access to a subset of contenet assets, while limiting access to more sensitive content assets to certain users.
Whet the apetite of users with a stunning visual carousel.
While we often prefer getting straight into search - sometimes a hero carousel is great for setting the tone.
When you have campaigns, toolkits, special collections - it's easy to set these up with Albums.
This kit includes a standard Albums section and matching filters.
Go beyond the visual story, with written content, like Marketing copy, Story Ideas, Press Releases or Blog posts, and share the whole story.
Brandkit's Destination Marketing Software goes beyond other digital asset management solutions, with both Posts (written articles) and external links (to "earned" media placements) to give users access to the whole story.
Use Brandkit's external links feature to add Earned Media (like Instagram Posts, Editorials in online media, and more to your Brandkit powered toolkit.
An example of an External Link to a media placement.
Having all your content (files, copy, links) in one place is a huge adavntage. With Brandkit your users can find images, video, press releases and story ideas, including stories told by others (e.g. Influencers, Journalists, etc), with a single search.
Your story matters. Help your collaborators find your content, tell your story with confidence, and build a stronger brand.
All for a reasonable and fair price. See pricing here.
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Statistics above last updated 1 March 2024
Independent Reviews via Gartner Group
"Easy to use."
"Great value product."
"Great to work with."