Brandkit Platform Tour: Syndication

Content Syndication
& Cross Posting

Get free, relevant, rights managed and approved content from connected partners.
And optionally, send some of your content back the other way with 2-way syndication. Or Cross Posts publicly accessible Assets from other toolkits.

Screenshot of Asset Syndication for Kaikoura Image Library

How it works

(1) Connect Accounts

First, connect your Brandkit account to another Brandkit account (or many), that you want to partner with. Simply share your Account Connect Key with the other party for inbound syndication, and grab their Account Connect Key if you want to syndicate out to them.

(2) Syndicate Assets

Select the Assets you want to Syndicate outwards, and then hit the Syndicate button in the Basket, and select the partner account you want to Syndicate to. That's it, the receiving account can now curate and accept some, or all of your Syndicated Assets.

(3) Curate Inbound

If you're receivng inbound syndications from connected 3rd party accounts, you'll see those feeds listed in the Assets > Syndications page in your Admin area. Select the feed, and either curate each asset individually, or accept them all. You can even auto-accept everything if you prefer. Bingo - additional free authentic content in your Brand Portal.

Cross Posting

Cross Posting is an easier alternative to Syndication. It's a bit like Re Posting in social media.

Cross Posting uses Brandkit's Link functionality to bring Assets from other Brandkit's into your own Brandkit. Essentially you copy the URL of an Asset in someone elses Brandkit and Add it as a Link in your own Brandkit.

Screenshot of an Example of Digtal Asset Cross Posting between two Brandkit accounts

(Example of Digtal Asset Cross Posting between two different customers - Detination Kaikoura and Tourism New Zealand)

An example: of this might be if you were say a small Destination Marketing Organisation with your own content, but you want to also feature a series of Photos from your national Destnation Marketing Organisation.

With Cross Posting - you can safely add a Link to any of the DMO's publicly accessible Assets - so that they appear as Visual Shortcuts in your own brand toolkit. This makes it super easy for user of your toolkit to find additional destination resources.

Cross Posts are a Link to the Asset's original source.
You can edit the Thumbnail and Tags to match your Search taxonomy, but not any of the core metadata.
When Cross Posting you should always ensure the Asset is publicly viewable in terms of source Brandkit.
Cross Posted Assets are automatically added to a Licence named "Public Domain" in the receiving Brandkit (because you are just linking to a publicly accessible web page).
Cross Posted Assets are never downloadable from the receiving account.
Cross Posting supports all Asset types including files, posts and links.

Next up: Partner/Stakeholder Network

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^ Statistics above last updated 3 May 2025

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