Boring software?

"Good software is like electricity, it's an enabler, it's infrastucture to do something with. It should just work, everytime.

The opposite of boring is exciting, and when talking about software, exciting typically means a bug, a disaster, an outage, a shock, something doesn't work! We're the opposite of that.

We've been looking after brand content for customers for 25 years without much excitement, without any exciting incidents.

Boring software - That's just the sort of software you want for your brand assets - safe, secure, reliable - dare we say, boring."


~ David Vaassen, Founder, Brandkit