Traditionally brand narratives were created by marketing teams at brand HQ, often working with an Ad Agency, or consultants.
Today, whilst this is still partly the case, modern brands need to be engaging with stakeholders, partners and customers to create an authentic narrative, and supporting content assets. It's now often a process of curation rather than creation.
Getting everyone on the same page, pushing in the same direction, telling the same story, is always a challenge - but it's especially important for publicly owned brands (e.g. destination brands, place brands).
Brandkit® makes that collaboration easier than ever, with tools to give your storytellers inside and outside brand headquarters self-service access to approved content; plus gives stakeholders and partners a route to participate in the narrative, by contributing their own ideas and content to the brand story.
