Brandkit continues to get better and better every day. For over 30 years we've continued to build industrial strength brand and digital asset managament software, that is trustworthy, capable, flexible, beautiful, easy to use, and that makes your brand and content star of the show. This page details some of the key features (and benefits) at the heart of Brandkit.
Self serve Brand Portal • Everything in one place • Visual Search Engine • Customisable Brand Portal • Links • Email tools • PDF Brand Guidelines • Digital Brand Guidelines • Embeddable Galleries • Batch Editing and Tagging • Multiple User Roles and Permissions • 3rd party Contributions • Shoppable Assets • Content Analytics and Reports • Content Attribution with Asset Credits • Asset Attachments • Content Syndication • Cross Posting • Brandkit API • MCP • Integrations • Content Driven Website
Share your brand assets and marketing resources via a customisable, brandable, private or public self-serve Brand Portal. Each Brand Portal features a powerful search engine ensuring users can always find what they need saving time for both brand/content managers, journalists and other users.
One link.Your whole brand. "Digital Assets" are more than just files - Brandkit is the only Digital Asset Management software that supports ALL your brand and marketing content —including digital Files, Posts, Press Releases, external Links, YouTube videos, and brand knowledge. So that everything can be found in one place. No other DAM comes close.
All the world's your content at your fingertips. You stay in control of your metadata and tagging. With a search engine that utlizes your domain knowledge and expertise, augmented with AI (Computer Vision) powered auto-tagging an semantic search.
The back-end powering your digital toolkit is an industrial strength Digital Asset Management(DAM) software system.
What sets Brandkit apart from every other DAM is the tight integration with the built-in CMS, the combination of digital files, posts, syndicated assets, and links (to external media), in a single unified library. With everything in one place.
Keep everyone on brand with searchable, accessible, downloadable, Brand Guidelines —PLUS automagic attachment whenever you download logo artwork, ensuring worry free brand compliance, so you can share your brand assets with confidence.
No more out of date, hard to read, monolithic document based Brand Guidelines. Convert your document based Brand Guidelines to digital guidelines that are editable in real-time and provide a single link/url to your Brand Guidelines - a single source of truth for your brand. No more out of date copies out in the wild.
Every brand is different, so we made it easy to customise your Portal with a white-glove design service, and a built-in CMS, and flexible configuration options. Your Portal can be fully customised to match your brand or campaign's look and feel, including Web domain(URL), Nav, Footers, Layouts, Fonts, Colours, Copy, custom web pages, and more.
Creating content is a lot of work, but you don't have to do it all yourself. In fact often there are other external storytellers telling your story on their own channels. Wouldn't it be great if we could surface that Earned Media in your Brandkit? Now you can!
Every Brandkit includes email tools to communicate with your users and subscribers including a branded HTML email template, automatic system notifications, a custom email composer, and email history in each user's audit trail.
To gain control and influence of your brand story, you have to make it easy for journalists and other users to access your official brand content.
However, first you have to wrap any access to your brand content in the right posture.
Brandkit includes Access and Rights Management controls, Brand Guidelines and other measures to ensure access to your brand assets is always Brand Safe.
Use brand content with confidence because everyone knows the legal position. We answer the question: "Yay! Found it ...but wait, can I use this?" Licencing and legal stuff is tedious at best yet it's vital that your team, staff and external collaborators know when they can, can't, or how they should use your content. Brandkit® automatically displays licence and usage requirements, enabling your users to tell your brand story with confidence.
Serve every user like they are the only user. Brandkit supports personalisation of Brand Portal pages and the search experience in a number of ways. You can use dynamic "Mustache" variables, Login state, User Roles, Locale/Language selections and more, to deliver an entirely unique and personalised brand portal or content search experience.
Posts are a super important text-based content class in modern marketing. Posts (such as Blogs, Press Releases, Stories, Marketing Copy, Documentation) can now be written natively in Brandkit, and managed alongside uploaded files and links.
Essentially you can write a Post using a simple markdown editor. These text based Posts are stored as Assets and behave just like other Assets with tags, licensing and other Asset attributes, making universal search possible. e.g Find relevant Images Video, Press Releases, Blog Posts, PDFs, etc together in one search result. No more jumping between multiple app and sites. Awesome.
Brandkit provides embeddable image and video links so you can insert images (or video) in your websites, emails, cms, ecommerce and other online places, powered by Cloudfront CDN by AWS. Use image permalinks that never expire, or embed code blocks that respect versioning.
Embed entire update-able Image Galleries that support images, video and UGC Assets. Galleries have multiple deploy and layout options. Gallery items include Asset information (like Licence and Attribution details) and even customisable links that you can customise to link to ecommerce, booking pages and more.
Batch editing and tagging of Assets is super easy in Brandkit, saving Admins oodles of time when classifying and publishing Assets. Just select the Assets you want to edit, and then access the Edit menu in the Basket. Super easy.
Brandkit supports public users, unlimited registered users, more or less unlimited configurable users roles, user role groups, configurable vaults, find grained access permissions and more. Everything you need to ensure that the right people get access to the right content. Freeing up your marketing team from having to deal with repetitive time wasting content requests, while keeping your brand safe.
Get more content, more easily. Allow non Admins and 3rd party collaborators to securely contribute (aka Upload) high resolution images, video and the like. Receive content from your community, stakeholders and partners. Run Photo Contests, collect UGC, enable staff uploads, and more with a customisable Upload page.
Link your Digital Assets to your ecommerce pages to drive more business. Add a customisable link to any Asset to link to any URL. Perfect for making images, video, graphics, etc shoppable, orderable or just a call to action to go to another URL.
Brandkit includes Reports, Dashboards, Audit trails, and Insights about your digital assets, users and content usage.
Give Credit where credit is due - we say. Brandkit delivers content attribution on steroids. Brandkit enables the crediting of people and organisations. These might include photographers, talent, authors, vendors, or partners. We wire this up to Search, Rights Management and even a dedicated search page for each Credit. Now that's authentic.
Use the Attachments feature to automatically attach certain Assets to other Assets, at download time. For example, Attachments are perfect for automatically attaching Brand Guidelines to downloads of Brand Assets.
Get free, relevant, rights managed and approved content from connected partners. And optionally, send (or push) some of your content back the other way with 2-way syndication.
Display partner content in search results in your toolkit with Cross Posting using the Links feature in Brandkit, an easier alternative to Syndication. It's a bit like Re-Posting in social media.
Brandkit includes a standard Application Programming Interface (API) to enable integration with a wide variety of applications.
(Fig: Claude example - 1) Ask a question about something in Brandkit, 2) Get an intelligent response)
It's all well and good to have AI-powered workflows, chatbots, etc., in your Brandkit account - on your domain. But in the future (if not already), many people will be working in an LLM Chatbot/AI Assistant (e.g. ChatGPT, Claude, Gemini), or an AI Agent, and may never visit your Brandkit portal, or even your website.
The MCP protocol is the answer to "How do we connect our LLM chat to our own data and knowledge?"
Brandkit includes pre-built integrations with a wide variety of applications (e.g. Canva, Adobe Express, Zapier, etc).
Your website has two audiences now: the humans who visit it, and the AI systems that read it. A beautiful shell with little content fails both. Websites built on Brandkit, on a foundation of content, have a head start in this new world. With Brandkit automatically taking care of the data that AI needs, while you focus on making great content, and designing a beautiful shell.
B Authentic, Why Brandkit?, Read our blog, Frequently asked questions, Customer stories, Customer case studies, Common use cases, Our origin story, Our manifesto, Why DAM, Why NOT DAM, DAM Learning Centre, Is DAM the worlds most boring software?, What is a Brand Portal, What is a Brand Kit?, How to create a Brand Kit (a step by stepo guide), What is a Branding System?, The good brand checklist, Don't do junk content, Visit our Help Centre, Search Brandkit resources and digital assets, See our Brand Guidelines, Contact us. BrandBot Demo.
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