Unlock your content. Share your story.
(Role Tape - hit play)
Brandkit optimised for Tourism, Place and Destination brands.
A single source of truth for your destination brand.
A Brandkit-powered Destination Brand Toolkit is a centralized hub for all digital elements of your Place, Tourism, or Destination Brand. It houses your brand narrative, assets, visuals, media, press releases, blog posts, external links, and more—designed to support community, stakeholder, and private sector engagement.
Screenshot from the Brand Tasmania Toolkit
Feed your team, stakeholders, trade partners, promoters and storytellers with a continual diet of fresh photography, video and other marketing resources, so that they can share an authentic brand story.
Connect the world to your brand content, at scale.
Share your media resources via a customisable, brandable, private or public self-serve Brand Portal.
Each Brand Portal features a powerful search engine ensuring users can always find what they need saving time for both brand/content managers, journalists and other users.
All the world's your content at your fingertips. You stay in control of your metadata and tagging. With a search engine that utlizes your domain knowledge and expertise, augmented with AI (Computer Vision) powered auto-tagging.
Every brand is different, so we made it easy to customise your Portal with a built-in CMS, and flexible configuration options. Your Portal can be fully customised to match your brand or campaign's look and feel, including Web address/URL, Nav, Footers, Layouts, Fonts, Colours, Copy and custom pages.
Show off your place, and help users understand your country, state, region, city, town or place. Then find what they need by interacting with your beautifully designed custom map.
Serve every user like they are the only user. Brandkit supports personalisation of Brand Portal pages and the search experience in a number of ways. You can use dynamic "Mustache" variables, Login state, User Roles, Locale/Language selections and more, to deliver an entirely unique and personalised brand portal or content search experience.
The back-end powering your digital toolkit is an industrial strength Digital Asset Management(DAM) software system.
What sets Brandkit™ apart from every other DAM is the tight integration with the built-in CMS, the combination of digital files, posts, syndicated assets, and links (to external media), in a single unified library.
To gain control and influence of your brand story, you have to make it easy for journalists and other users to access your official brand content.
However, first you have to wrap any access to your brand content in the right posture.
Brandkit includes Access and Rights Management controls, Brand Guidelines and other measures to ensure access to your brand assets is always Brand Safe.
Use brand content with confidence because everyone knows the legal position. We answer the question: "Yay! Found it ...but wait, can I use this?" Licencing and legal stuff is tedious at best yet it's vital that your team, staff and external collaborators know when they can, can't, or how they should use your content. Brandkit® automatically displays licence and usage requirements, enabling your users to tell your brand story with confidence.
Keep everyone on brand with searchable, accessible, downloadable, Brand Guidelines PLUS automagic attachment whenever you download, ensuring worry free brand compliance, so you can share your brand assets with confidence.
Posts (such as Blogs, Press Releases, Stories, Marketing Copy, Documentation) can now be written natively in Brandkit™, and managed alongside uploaded files and links. Essentially you can write a Post using a simple markdown editor. These text based Posts are stored as Assets and behave just like other Assets with tags, licensing and other Asset attributes, making universal search possible.
Creating content is a lot of work, but you don't have to do it all yourself. In fact often there are other external storytellers telling your story on their own channels. Wouldn't it be great if we could surface that Earned Media in your Brandkit? Now you can!
Brandkit provides embeddable image and video links so you can insert images (or video) in your websites, emails, cms, ecommerce and other online places, powered by Cloudfront CDN by AWS. Use image permalinks that never expire, or embed code blocks that respect versioning.
Batch editing and tagging of Assets is super easy in Brandkit, saving Admins oodles of time when classifying and publishing Assets. Just select the Assets you want to edit, and then access the Edit menu in the Basket. Super easy.
Brandkit supports public users, unlimited registered users, more or less unlimited configurable users roles, user role groups, configurable vaults, find grained access permissions and more. Everything you need to ensure that the right people get access to the right content. Freeing up your marketing team from having to deal with repetitive time wasting content requests, while keeping your brand safe.
Get more content, more easily. Allow non Admins and 3rd party collaborators to securely contribute (aka Upload) high resolution images, video and the like. Receive content from your community, stakeholders and partners. Run Photo Contests, collect UGC, enable staff uploads, and more with a customisable Upload page.
Link your Digital Assets to your ecommerce pages to drive more business. Add a customisable link to any Asset to link to any URL. Perfect for making images, video, graphics, etc shoppable, orderable or just a call to action to go to another URL.
Brandkit includes Reports, Dashboards and Insights about your digital assets, users and content usage.
Give Credit where credit is due - we say. Brandkit delivers content attribution on steroids. Brandkit enables the crediting of people and organisations. These might include photographers, talent, authors, vendors, or partners. We wire this up to Search, Rights Management and even a dedicated search page for each Credit. Now that's authentic.
Use the Attachments feature to automatically attach certain Assets to other Assets, at download time. For example, Attachments are perfect for automatically attaching Brand Guidelines to downloads of Brand Assets.
Get free, relevant, rights managed and approved content from connected partners. And optionally, send (or push) some of your content back the other way with 2-way syndication. Share links to publicly accessible partner content with Cross Posting.
Brandkit includes a standard Application Programming Interface (API) to enable integration with a wide variety of applications.
Source: McKinsey Global Institute, The Social Economy
In addition to the standard features in Brandkit, there are several specifically designed for Place, Destination and Tourism brands...
Visitors have hundreds, if not thousands of questions about your Destination. Brandkit offers an AI Answer Bot (or you can think of it as a new age Visitor Kiosk) that uses ChatGPT and your own Destination Knowledge to proviude credible and useful answers 24x7 with minimal effort.
Destination Brand Toolkits have an interactive map based search feature - ideal for destination brands, whether it's a nation, state, region, city or town based destination brand.
Configurable location based metadata with pick lists for Country, Region, Sub Region, and City. Each of these can be configured with a pick list of pre-determined options allowing you to control exactly what location metadata is shown and searchable. Optionally you can also set a default value for each. e.g. a Nation brand can set the country field to a default - so it's always entered correctly without any effort.
Instead of UGC (User Generated Content) we prefer PGC (Partner Generated Content). We count your community, stakeholders and private sector businesses as your "partners", and with Brandkit they can all contribute content via a secure self-serve Brand-Safe contribution workflow. Your Admins can then curate, accept or decline contributions. With Licencing and Usage declarations automatically handled.
If you want to serve a bi-lingual or multilingual user experience, Brandkit's Destination Brand Toolkit's have built in support for Bi-Lingual or Multi-lingual user experiences and translation ready.
Brandkit's Destination Brand Toolkit's also have built in support for Bi-Lingual or Multi-lingual portal domains(URL). All roads lead to Rome or optionally thet can configured to lead to Rome - or Roma.
Destination Brand Toolkits are ready to go for integration with private sector or community owned Brandkit powered toolkits, in a Destination Brand Ecosystem™ Partner Network.
We also support multiple portals in the same Destination Brand Toolkit account. So you could optionally have Staff, Trade and Community specific portals and logins.
Choose from a selection of custom design layouts and themes designed for Destination Brands as a starting point and adapt to your unique destination brand design.
Brandkt Destination Brand Toolkits are designed for public and community access, with a multiple configurable user roles and user role groups, plus a suite of access safeguards, to ensure that users can access the right resources at the right time.
When you have a lot of content and lot of stakeholders needing representation, it's easy to include a landing page for each audience (based on User Role) with custom navigation, layouts, collections, filters, design and more.
Destination Brands aim to have everyone in the Destination Brand Ecosystem aligned around a shared narrative. To do this takes a combination of listening, teaching and communicating.
Brandkit's Brand Quiz feature can be used in combination with teaching resources like brand narrative stories, film and brand guidelines to teach, then test users's understanding of the materials.
Then we can gamify test results and reward users with access to additional abilities and resources.
Destination Brands must continue to drive engagement with the community, stakeholders and private sector businesses. To do this requires that Destinations Brands proactively email and post updates to toolkit subscribers and non subscribers alike. Brandkit integrates subscriber/user data with a host of 3rd party CRM and Email Marketing systems either natively (e.g. Ubiquity Engage) or through our Brandkit API, optionally via middleware like Zapier.
And many other standard Brandkit features
From $299/mth (PRO or ENTERPRISE Editions recommended for Destinations)
Your price will vary based on predicted Usage, required features, level of customization, and level of support required. Every brand is unique, so we'll tailor a plan to your needs. After discussing your needs, we'll provide a custom quote.
Your story matters. Help your collaborators find your content, tell your story with confidence, and build a stronger brand. All for a reasonable and fair price. See pricing here.
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Statistics above last updated 1 March 2024
Independent Reviews via Gartner Group
"Easy to use."
"Great value product."
"Great to work with."