Brandkit for Place, Tourism or Destination Marketing
A specialised platform built from the ground up for Place, Tourism & Destination Marketing.
(Role Tape - hit play)
A Brandkit Place Brand Toolkit is a home for all the digital components of your Place, Tourism or Destination Brand. Including your brand narrative, brand assets, media files, press releases and posts and links to external media and more, that also aims to support community, stakeholder and private sector engagement.
Screenshot from the Brand Tasmania Toolkit
Feed your team, stakeholders, trade partners, promoters and storytellers with a continual diet of fresh photography, video and other marketing resources, so that they can share an authentic brand story.
Connect the world to your brand content, at scale.
Share your media resources via a customisable, brandable, private or public self-serve Brand Portal.
Each Brand Portal features a powerful search engine ensuring users can always find what they need saving time for both brand/content managers, journalists and other users.
To gain control and influence of your brand story, you have to make it easy for journalists and other users to access your official brand content.
However, first you have to wrap any access to your brand content in the right posture.
Brandkit includes Access and Rights Management controls, Brand Guidelines and other measures to ensure access to your brand assets is always Brand Safe.
The back-end powering your digital toolkit is an industrial strength Digital Asset Management(DAM) software system.
What sets Brandkit™ apart from every other DAM is the tight integration with the built-in CMS, the combination of digital files, posts, syndicated assets, and links (to external media), in a single unified library.
Keep everyone on brand with searchable, accessible, downloadable, Brand Guidelines PLUS automagic attachment whenever you download, ensuring worry free brand compliance, so you can share your brand assets with confidence.
All the world's your content at your fingertips. You stay in control of your metadata and tagging. With a search engine that utlizes your domain knowledge and expertise, augmented with AI (Computer Vision) powered auto-tagging.
Every brand is different, so we made it easy to customise your Portal with a built-in CMS, and flexible configuration options. Your Portal can be fully customised to match your brand or campaign's look and feel, including Web address/URL, Nav, Footers, Layouts, Fonts, Colours, Copy and custom pages.
Source: McKinsey Global Institute, The Social Economy
In addition to the standard features in Brandkit, there are several specifically designed for Place Brands...
Place Brand Toolkits have an interactive map based search feature - ideal for place brands, whether it's a nation, state, region, city or town based place brand.
Configurable location based metadata with pick lists for Country, Region, Sub Region, and City. Each of these can be configured with a pick list of pre-determined options allowing you to control exactly what location metadata is shown and searchable. Optionally you can also set a default value for each. e.g. a Nation brand can set the country field to a default - so it's always entered correctly without any effort.
Community, Stakeholders and Private Sector Companies can contribute place content via a secure self-serve Brand-Safe contribution workflow. Place Brand Admins can then curate, accept or decline contributions. With Licencing and Usage declarations automatically handled.
If you want to serve a bi-lingual or multilingual user experience, Brandkit's Place Brand Toolkit's have built in support for Bi-Lingual or Multi-lingual user experiences and translation ready.
Brandkit's Place Brand Toolkit's also have built in support for Bi-Lingual or Multi-lingual portal domains(URL). All roads lead to Rome or optionally thet can configured to lead to Rome - or Roma.
Place Brand Toolkits are ready to go for integration with private sector or community owned Brandkit powered toolkits, in a Place Brand Ecosystem™ Partner Network.
We also support multiple portals in the same Place Brand Toolkit account. So you could optionally have Staff, Trade and Community specific portals and logins.
Choose from a selection of custom design layouts and themes designed for Place Brands as a starting point and adapt to your unique place brand design.
Brandkt Place Brand Toolkits are designed for public and community access, with a multiple configurable user roles and user role groups, plus a suite of access safeguards, to ensure that users can access the right resources at the right time.
When you have a lot of content and lot of stakeholders needing representation, it's easy to include a landing page for each audience with custom navigation, layouts, collections, filters, design and more.
Place Brands aim to have everyone in the Place Brand Ecosystem aligned around a shared narrative. To do this takes a combination of listening, teaching and communicating.
Brandkit's Brand Quiz feature can be used in combination with teaching resources like brand narrative stories, film and brand guidelines to teach, then test users's understanding of the materials.
Then we can gamify test results and reward users with access to additional abilities and resources.
Place Brands must continue to drive engagement with the community, stakeholders and private sector businesses. To do this requires that Place Brands proactively email and post updates to toolkit subscribers and non subscribers alike. Brandkit integrates subscriber/user data with a host of 3rd party CRM and Email Marketing systems either natively (e.g. Ubiquity Engage) or through our Brandkit API, optionally via middleware like Zapier.
Priced from as low as US$299 per month
Your story matters. Help your collaborators find your content, tell your story with confidence, and build a stronger brand.
All for a reasonable and fair price. See pricing here.
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Statistics above last updated 1 March 2024