Brand Identity Inspiration

I like this simple but obvious statement about Brand Identity.
People are more likely to buy from you if the quality of what you sell is matched, or surpassed, by the quality of your brand identity.
Seen on the website of inspirational Irish designer, David Airey.
Brand Identity Inspiration
I like this simple but obvious statement about Brand Identity. People are more likely to buy from you if the quality of what you sell is matched, or surpassed, by the quality of your brand identity.