10 Ways Affiliate Marketing Can Help Grow Your Brand

According to Hubspot’s Marketing Statistics for 2020, the top priority for marketers is generating leads. Over 60% of marketers report that their CAC (cost of customer acquisition) has increased in the past three years. Marketers are looking for ways to grow leads while controlling CAC. One solution is Affiliate Marketing.

What is Affiliate Marketing?

Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it, and earn a profit for each sale you make. (1)

Vendors incentivize promoters through an affiliate program, offering a commission for every sale driven by the promoter. For brand growth, we focus on affiliate marketing as a vendor.

Growing in Popularity

Affiliate marketing is growing, benefiting vendors and promoters. Amazon’s success highlights its effectiveness. According to 99Firms and Statista, affiliate marketing spending in the US increases by 10.1% annually, expected to reach $8.2 billion by 2022.

Benefits of Affiliate Marketing

Hand-pick Your Affiliates

Select affiliates who align with your brand or invite specific partners.

Targeted Traffic

Work with affiliates who understand your industry, ensuring sales come from a warmed-up audience.

Pay for Performance or Conversion

You only pay when a sale is made, unlike traditional pay-per-click advertising.

Improve SEO with Back-links

Boost SEO with back-links from affiliate blogs, social pages, and websites.

Grow Brand Awareness

Affiliates expose your products to new audiences, acting as trusted ambassadors.

Create Valuable Partnerships

Collaborate with affiliates to build relationships with industry leaders and influencers.

Brand Ambassadors and Influencers

92% of consumers trust recommendations from people or influencers they know. Affiliates formalize these relationships.

Access Foreign Markets

Tap into global markets cost-effectively with local affiliate expertise.

Establish Costs Upfront

Set commission rates, knowing exactly how much each sale costs.

Return on Investment

Affiliate commissions typically range from 5–30%. Evaluate ROI by comparing commissions with other marketing costs.

According to MediaKix, 16% of all online orders and 20% of publishers’ revenue are generated through affiliate marketing.

Additional Reading

• Affiliate Marketing Made Simple: A Step-by-Step Guide - Neil Patel
• 44 of the Best Affiliate Programs That Pay the Highest Commission - Hubspot
• Affiliate Marketing Tools List for 2020 - OSI
• Maximizing the ROI of an Affiliate Marketing Program - Target Marketing
• Affiliate Marketing Statistics - 99Firms
• Affiliate Marketing Spending Statistics - Statista