Do you have 1000 Images?
1000 up-to-date shareable images - is the new benchmark for Tourism and Destination brands.After years of supplying the software that powers hundreds of Tourism and Destination image libraries, we know that 1000 is the benchmark, that you should be aiming for.
"If a picture is worth 1000 words,a brand is worth 1000 pictures"1000 gives your staff, partners, and journalists a decent set of choices to help tell your story,
- On social media
- In online articles, blogs, and stories
- In Press Releases
- In Print and other paid media
7 Tips to help get you to 1000 images
- Get a tool to help you organize, curate and share your images (something like Brandkit).
- Ask your partners, suppliers customers, stakeholders to contribute their images to your image library, in return for attributing the image to them (aka a Credit). This helps you and also benefits them as they get additional exposure for their content and business.
- Run a Photo Contest - and get usually, a ton of images in return for either some prize/reward or sometimes recognition of the contribution, is all people want. Brandkit’s [https://www.brandkit.io/pages/public-uploads](Public Upload feature )supports Photo Contests
- Find user-generated content on Instagram (or other social media networks) and ask to use it. Brandkit’s [https://www.brandkit.io/pages/public-uploads](Public Upload) feature supports UGC uploads - and takes care of rights management and licensing for you.
- Invite professional photographers in your region to contribute a selection of images, that will help fill your image library, and provide them with referrals for new work. For example, some of our customers include professionally taken photos but on limited licenses (e.g. only to be used in unpaid media), and credit the Photographer along with a website address.
- Ask your staff to use their camera-equipped phones and take candid photos and videos of your place, region, and people. Simple things like filming one of your team in action at work, a customer smile, etc, does wonders. These low fidelity, but honest images often do well in social media - sometimes outperforming professionally produced images.
- DON'T DO stock photography - while it’s tempting to fill up your library with stock photography - don’t do it - it’s not authentic and the public is very good at spotting fakes. [https://www.brandkit.io/posts/un-stock-your-visual-content-marketing](Read Un-stock your visual content marketing).
Do you have 1000 Images?
1000 images is the new black, the new benchmark for Tourism and Destination brands.