Nine expert tips to prepare for recovery in cities, nations and regions
Curated from this City Nation Place article.
The world looks very different in June than it did in March, and most cities, nations and regions around the world have already pivoted their marketing and strategies to fit this new reality.
The question is no longer what destinations should be doing during a crisis, but how destinations should prepare for future recovery. With the summer season looming for many destinations, and business-almost-as-usual resuming, we reached out to our panel of place branding experts to understand what the next steps should be for places looking to restart their economies.Responses included
- Be innovative
- Invest in partnerships and build collaboration
- Put your community at the heart of your recovery
- Build confidence by becoming more agile
- Overhaul your digital strategy and plug any gaps in your approach
- Prepare for the impact of more environmentally conscious travellers
- Know your audience and learn from the private sector
- Understand that key markets will have different concerns and requirements
- Be an active participant in helping shape the future
Nine expert tips to prepare for recovery in cities, nations and regions
The world looks very different in June than it did in March, and most cities, nations and regions around the world have already pivoted their marketing and strategies to fit this new reality.
