Restarting tourism in the Maldives
While most of the world looks to domestic tourism to shore up their tourism economy, this simply isn’t a viable solution for many destinations that rely heavily on international travel.
Thoyyib Mohamed, Managing Director at the Maldives Marketing and PR Corporation, explained how the islands prepared for their July opening and how they are anticipating their strategies evolving in the wake of COVID-19.
“We started this year with very ambitious plans and targets, and then from March, as you know, we were forced to close our borders like so many others. But we kept up our visibility in key markets with empathetic, stay safe messages, but there’s still so many things to be done.”
“But we kept up our visibility in key markets with empathetic, stay safe messages, but there’s still so many things to be done.”
“I think more or less everyone is willing to travel - dreaming to travel, wanting to travel - these days. After so many days of lockdown, everyone wants to get out.”
“They want to be in that dream and I’m sure that the Maldives is one of those places that people are dreaming about.”
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Restarting tourism in the Maldives
While most of the world looks to domestic tourism to shore up their tourism economy, this simply isn’t a viable solution for many destinations that rely heavily on international travel. Hear from Thoyyib Mohamed in the Maldives about how thay are responding to the Pandemic.