This article has been curated from City Nation Place, contributed by Rebecca Barker, Director, Tech & Innovation, EMEA, and Gary Bryant, Executive Director, Strategy, at Landor.
What becomes of a place brand when we can’t travel?
Worldwide travel bans and country lockdowns have completely stalled the global tourism industry. For place brands, it has left them with an identity crisis.
What does it mean to be a destination when visitors can no longer travel?
Well, far from obstacle or paralysis, COVID-19 should be a call-out to creative and inventive minds to release their imaginations and ingenuity on new and timely solutions. They need to utilise this time to make destinations seem so desirable that it is the first place people want to visit when the travel restrictions are lifted.
Worldwide travel bans and country lockdowns have completely stalled the global tourism industry. For place brands, it has left them with an identity crisis. What does it mean to be a destination when visitors can no longer travel?
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