Brisbane Economic Development Agency launches the Brisbane Content Toolkit on Brandkit

Brisbane Economic Development Agency (Brisbane EDA) is proud to present the Brisbane Content Toolkit, a key initiative of Brisbane City Council’s Economic Recovery Plan. The Brisbane Content Toolkit is a comprehensive, free online resource stocked with professional, high-quality images, videos, and marketing assets to assist Brisbane locals with promoting their business or event by showcasing the benefits and beauty of Brisbane and its surrounds.

Brisbane EDA joins a number of other EDAs and destination marketing organisations in selecting Brandkit to power its toolkit. The toolkit supersedes Brisbane’s previous Image Gallery and provides a broader range of resources and functionality designed to assist local businesses during these challenging times and provide ongoing support.

Here’s what you need to know about the Brisbane Content Toolkit

• The toolkit is a free library of photos, videos, key messages, and destination resources that highlight the best of Brisbane’s city and its region.
• There are albums of popular content, such as Brisbane’s city experiences, the surrounding regions, and Living in Brisbane.
• Shareable toolkits are customised for major event organisers, conference organisers, and tourism operators to position Brisbane as a destination of choice. These toolkits include promotion and leveraging guides, social media guides, assets, copy samples, and more.
• All the assets in the toolkit have been obtained under a verified release, ensuring copyright compliance. This means you can use everything in the toolkit to promote your business or event, saving you from copyright concerns and reducing costs.
• Currently, the toolkit includes more than 900 assets, including two dozen videos, sample itineraries, event calendars, tourism and city maps, and Brisbane logos.
• Additional content is regularly uploaded, and you can contribute your own content as well. By sharing images and videos of your business or event via the portal, you can amplify the reach of your marketing assets.

(Home Page)

• You can also search be neighbourhood by simply clicking on a city map (as seen below):

(Neighbourhood Search)

How do I use the Brisbane Content Toolkit?

Brisbane businesses can access the Brisbane Content Toolkit at www.brisbanetoolkit.com.au.

From there, you can instantly browse the library of resources. To download any content, simply register to gain full access to the resources—free of charge.

The toolkit offers easy navigation with a Google-style search function and a searchable map, enabling access to resources from your local area.

The Brisbane Content Toolkit is live and ready for you to explore: www.brisbanetoolkit.com.au.

If you have any questions about the Brisbane Content Toolkit, please reach out to Brisbane EDA’s Digital Team for assistance.

Learn more about Brandkit here.