The Good Brand Checklist - Personality Adjectives

Here are some sample adjectives to get you started. You can use these to help build a description of your brand’s personality.

+ Positive Adjectives

adaptable, adorable, agreeable, alert, alluring, ambitious, amusing, boundless, brave, bright, calm, capable, charming, cheerful, coherent, confident, cooperative, courageous, credible, cultured, dashing, dazzling, debonair, decisive, decorous, delightful, determined, diligent, discreet, dynamic, eager, efficient, enchanting, encouraging, enduring, energetic, entertaining, enthusiastic, excellent, excitable, exuberant, fabulous, fair, faithful, fantastic, fearless, frank, friendly, funny, generous, gentle, good, happy, harmonious, helpful, hilarious, honorable, impartial, industrious, instinctive, jolly, joyous, kind, kind-hearted, knowledgeable, likable, lively, lovely, loving, lucky, mature, modern, nice, obedient, painstaking, peaceful, perfect, placid, plausible, pleasant, plucky, productive, protective, proud, punctual, quiet, receptive, reflective, relieved, resolute, responsible, righteous, romantic, sedate, selective, self-assured, sensitive, shrewd, silly, sincere, skillful, splendid, steadfast, stimulating, talented, thoughtful, thrifty, tough, trustworthy, unbiased, unusual, upbeat, vigorous, vivacious, warm, willing, wise, witty, wonderful, zany, zealous.

- Negative Adjectives

abrasive, abrupt, abusive, aloof, ambiguous, angry, annoyed, anxious, arrogant, awful, bad, belligerent, boorish, boring, callous, careless, clumsy, combative, confused, cowardly, crazy, creepy, cruel, cynical, dangerous, deceitful, defective, defiant, depressed, deranged, disagreeable, disillusioned, disturbed, domineering, draconian, embarrassing, envious, erratic, evasive, evil, fanatical, fierce, finicky, flashy, flippant, foolish, forgetful, frantic, fretful, frightened, furtive, greedy, grieving, grouchy, gruesome, grumpy, guarded, gullible, helpless, hesitant, horrible, hurtful, ignorant, irresolute, jealous, jittery, lacking, lazy, lonely, malicious, materialistic, mean, mysterious, naive, nasty, naughty, nervous, noisy, obnoxious, outrageous, over, zealous, panicky, pathetic, possessive, quarrelsome, repulsive, ruthless, sad, scary, secretive, selfish, silly, slow, sneaky, snobbish, spendthrift, squeamish, stingy, strange, sulky, tacky, tense, terrible, testy, thick-skinned, thoughtless, threatening, tight, timid, tired, tiresome, troubled, truculent, typical, uptight, vague, vengeful, venomous, volatile, voracious, vulgar, wary, wasteful, weak, wicked, worthless, wretched.


The Good Brand Checklist - Personality Adjectives

Here are some sample adjectives to get you started. You can use these to help build a description of your brand’s personality.

Asset type post
ID 116358
Word count 284 words


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Statistics above last updated 1 March 2024