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Case Study: New Zealand Story

Developing a Place Brand programme for New Zealand exporters that maintains relevance across sectors.

New Zealand Story engages it's community to build a thriving brand ecosystem and maintain relevance for it's brand narrative and Brandkit™ powered toolkit. NZ Story runs workshops with New Zealand exporters to show them how to tell their own stories in the context of the New Zealand Story and provides a toolkit full of free marketing resources, such as photography, video footage, research and more.

Screenshot of NZ Story Brand Toolkit home screen

(Fig: Screenshots of the NZ Story Toolkit)

A challenge to address (before Brandkit):

"...content isn't relevant to us...
it doesn't reflect my industry."


- Anonymous New Zealand Exporter

Brandkit designed a toolkit that met this challenge and more. Today the NZ Story Partner Toolkit (powered by Brandkit) has been a huge success.

See it in action at: https://toolkit.nzstory.govt.nz

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