"Easy to use."
Case Study: New Zealand Story
Developing a Place Brand programme for New Zealand exporters that maintains relevance across sectors.
New Zealand Story engages it's community to build a thriving brand ecosystem and maintain relevance for it's brand narrative and Brandkit™ powered toolkit. NZ Story runs workshops with New Zealand exporters to show them how to tell their own stories in the context of the New Zealand Story and provides a toolkit full of free marketing resources, such as photography, video footage, research and more.
A challenge to address (before Brandkit):
"...content isn't relevant to us...
it doesn't reflect my industry."
- Anonymous New Zealand Exporter
WIP - case study copy to come shortly.
