Case Study: New Zealand Story
Developing a Place Brand programme for New Zealand exporters that maintains relevance across sectors.
How New Zealand Story engages it's community to build a thriving brand ecosystem and maintain relevance for it's brand narrative and Brandkit™ powered toolkit.
![Screenshot of NZ Story Brand Toolkit home screen](https://dwvt5wwshu97q.cloudfront.net/accounts/2/files/4MVN464VWZ9529WB11GWKPJPDT/thumbnails/237021-1280.webp?v=63865512903)
A challenge to address (before Brandkit):
"...content isn't relevant to us...
it doesn't reflect my industry."
- Anonymous New Zealand Exporter
WIP - case study copy to come shortly.