Know Our Brand is a new AI service from Brandkit (coming soon). It is an AI chat bot that aims to answer any question about your brand, and teach people about your brand, to help everyone - tell the right brand story.
Know Our Brand™
You can think of it as an always on resident 'Brand Advisor' or 'Brand Guru' — for anyone working with or curious about your brand.
"Brand Origin Story"
What's the brand's origin story, the "why".
"The Brand Narrative"
How does the brand talk, behave, look, and why.
Brand System or "Framework"
How do we apply the brand narrative to our communications and story telling.
How to use the "Framework"
Examples and case studies of good story telling and comms using the Framework.
Brand Toolkit
Introduce students to the brand toolkit, demonstrate accessing the toolkit and set users up with access.
Show how to use content assets
Shows examples of usage (both good and bad).
Brand Quiz
A quiz to test the student on whether they have understood the brand story, and narrative and can pick suitable usage from a range of examples.
Reward for learning
Here we gamify the learning process with rewards, kudos and other incentives for mastery of the subject.
How it works?
1. We gather brand knowledges assets and interview your team to discover brand know how and cultural norms.
2. We organise brand knowldge into a structured database.
3. We create a branded AI chatbot, that can access your stored structure brand knowledge and instruct the bot to act as your trusted brand advisor.
4. We deploy your new 'Brand Bot' to your website, or as a stand alone app that everyone can access.
5. We review responses and performance. Then adjust and improve on an ongoing basis.
