Instagram Video Options for 2019

Social media platforms have become a key space to capture and engage your audience’s attention. Video is a powerful instrument for storytelling and Instagram has multiple surfaces for sharing video content.

Before you get your video content out there, you’ll want to ensure yours is looking its sharpest.

Below is an overview of what video specs you should be using across Instagram.

In-Feed Video Specs

Instagram now allows you to post landscape, square, and portrait images.

If you’re shooting content using the in-app camera or your smartphone camera, you won’t need to worry about dimensions. If you’re using other equipment, follow these guidelines:

• Minimum resolution (landscape): 600×315
• Minimum resolution (square): 600×600
• Vertical video: 600×750
• Aspect ratios:
  • Landscape: 16:9
  • Square: 1:1
  • Vertical: 4:5
• Max file size: 4GB
• Recommended formats: .MP4, .MOV
• Max video length: 60 seconds
• Max frame rate: 30fps

Instagram Video Ad Specs

In-Feed Video Ad

Same specs as standard in-feed videos.

Carousel Video Ad

Carousel ads allow up to 10 photos and/or videos in one ad. Users swipe to see additional content.

Specs:

• Min. resolution: 600×600
• Max resolution: 1080×1080
• Aspect ratio: 1:1
• Max file size: 4GB
• Formats: .MP4, .MOV
• Max length: 1 minute
• Max frame rate: 30fps

Stories (Ads & Standard Posts)

Instagram Story Ads are full-screen and appear between user stories. Specs:

• Best resolution: 1080×1920
• Minimum resolution: 600×1067
• Aspect ratio: 9:16
• Max file size: 4GB
• Formats: .MP4, .MOV
• Max length: 15 seconds

Instagram TV (IGTV) Specs

IGTV allows longer-form, vertical video content.

Read the IGTV launch announcement

Specs:

• Best resolution: 1080×1920
• Minimum resolution: 720w
• Aspect ratio: 9:16
• Duration:
  • Min: 15 seconds
  • Max: 10 minutes (60 minutes for large/verified accounts via desktop)
• Max file size:
  • Under 10 mins: 650MB
  • Up to 60 mins: 3.6GB
• Format: .MP4

For more information, visit the Instagram Help Centre.

Let me know if you want this in a more visual format like an infographic outline or table.

Happy branding :)