The world’s most valuable brands revealed (2025 Edition)

Apple has been crowned the world’s most valuable brand at US$355.1 billion, with Amazon (US$350.3 billion) and Google (US$263.4 billion) close behind.

These rankings, by Brand Finance, underscore how strategic storytelling and consistent brand experiences can build vast intangible value.

At Brandkit, we view these valuations as a testament to the power of authenticity. Amid abundant information, brands that foster real connections stand out - both in customers’ minds and on balance sheets. When brand and reputation align, trust thrives, loyalty grows, and value follows.

According to Brand Finance’s latest data, eight of the ten most valuable brands are tech giants:

1. Apple: USD 574.5b, up 11%
2. Microsoft: USD 461.1b, up 35%
3. Google: USD 413.0b, up 24%
4. Amazon: USD 356.4b, up 15%
5. Walmart: USD 137.2b, up 42%
6. Samsung Group USD 110.5b, up 11.2%
7. TikTok/Douyin USD 105.8b, up 7.9%
8. Facebook USD $91,5b, up 21%
9. NVIDIA USD $87,871M, up 98%
10. State Grid Corporation of China USD $85.6b, up 20%

Countries represented in the report

Top countries:

• United States: 193 brands
• China: 69 brands
• Germany: 27 brands
• Japan: 36 brands
• France: 35 brands
• United Kingdom: 20 brands
• India: 15 brands
• Canada: 15 brands
• Italy: 14 brands
• Other countries : 76 brands

Leading sectors

Top sectors:

1. Banking: 78 brands
2. Retail: 45 brands
3. Insurance: 30 brands
4. Telecoms: 27 brands
5. Media: 24 brands
6. Oil & Gas: 23 brands
7. Diversified: 22 brands
8. Engineering: 22 brands
9. Automobiles: 21 brands
10. Other sectors: 208 brands

Biggest brand growth since 2020

1. TikTok/Douyin: USD105.8b, up from USD59.0b
2. DraftKings: USD5.1b, up from USD18m
3. FanDuel: USD7.0b, up from USD56m
4. NVIDIA: USD87.9b, up from USD4.7b
5. AMD: USD11.0b, up from USD1.4b
6. Pinduoduo: USD13.0b, up from USD2.5b
7. BYD: USD14.0b, up from USD3.1b
8. Apple: USD574.5b, up from USD140.5b
9. TSMC: USD34.2b, up from USD8.6b
10. Microsoft: USD461.1b, up from USD117.1b
11. Lilly: USD8.0b, up from USD2.1b

American gambling brands DraftKings and FanDuel are cashing in as online gambling becomes legal in more American states. Semiconductor brands NVIDIA, AMD, and TSMC advance new technologies, while tech giants Apple and Microsoft lead from the front.

“Technology companies do not have a monopoly on sustained brand growth,” says David Haigh, Founder & CEO, Brand Finance. “Chinese brands like Pinduoduo, and BYD create value and challenge established leaders.”

Other highlights

• e& (e&, formerly branded as Etisalat, is a UAE state-owned telecommunications company. It is the 16th largest mobile network operator in the world by number of subscribers) is the world’s fastest-growing brand value
• WeChat (WeChat or Weixin in Chinese is a Chinese instant messaging, social media, and mobile payment app developed by Tencent) is the strongest brand, scoring 95.2/100

While global economic growth is forecast to hover at 2.8% in 2025, the 500 most valuable brands are up 10% year-on-year. At Brandkit, we view this as proof that authentic, purposeful brand experiences remain vital for success - even when external pressures persist.

Brand Finance

This most valuable brands data is an excerpt from Brand Finance’s Global 500 Report - learn more here: Brand Finance

Source: Brand Finance