Google I/O 2025

Google I/O 2025 - the annual event where Google launches new products and idea, has unveiled a future where AI sits at the heart of everything — transforming how your customers search, discover, and engage with your brand.

At Brandkit, we’re closely analyzing these groundbreaking developments to understand exactly how they impact your brand’s visibility, engagement, and growth.

Google’s CEO (Sundar Pichai ) was on stage and showcased an extraordinary surge in AI usage: 480 trillion tokens processed each month (a 50-fold increase compared to last year), 400 million active Gemini app users, and over 1.5 billion people leveraging AI-driven search summaries every month.

This shift isn’t just hype — it’s reshaping how your customers will find and interact with your brand.

Here’s what you, as a Brandkit customer, should know about Google I/O 2025:

• AI Mode is now Google Search: Launched yesterday to all US users, AI Mode provides summarized answers by aggregating content. If your brand’s content isn’t tailored to AI-driven responses, you risk losing visibility.

• Visual Search is accelerating: Google Lens usage has surged 65% year-over-year, and Google’s upcoming Search Live will enable users to interact via video directly with search results. Ensuring your products and media assets are visually discoverable is now critical.

• Agent-driven search & shopping: Google’s Agent Mode will autonomously guide consumers from initial inspiration to purchase. Positioning your brand effectively means being the top recommendation by these AI agents.

• Enhanced content creation tools: Google’s Imagen 4 and Veo 3 elevate content creation capabilities significantly. However, this advancement also raises expectations for content quality and innovation.

These innovations represent only the tip of the iceberg—Google is also developing Android XR VR glasses for everyday use, setting the stage for yet another transformative shift in consumer interaction.

Worried about where all this going?.

We are and we’re thinking a lot about authenticity these days and where we’ll end up if every brand generates it’s stories, imagery and video with AI tools like the announced Veo 3 and Flow

So it was good to see mention of SynthID - which is about tagging generated image and video as generated. We’ll be looking at whether we can integrate this to label any images or video or text in your Brandkit library is they are AI generated.

Brandkit is here to ensure your brand remains at the forefront of this AI-driven landscape.

We’re already working on new ways to store and manage brand knowledge (no longer just visuals and media assets) - and then serve that metadata and knowedge in a structured format to LLM’s and Chatbots. We’re looking at how we keep some knowledge private, and ensuring knowledge is properly attributed, while licensing other knowledge to LLMs and chatbots.

Let’s connect to discuss how we can help your business navigate these changes, leverage new opportunities, and stay ahead of your competition.

Warm regards, The Brandkit Team

p.s. Interestingly only yesterday Sam Altman (OpenAI) and Jony Ives (Love From - ex Apple Chief Designer) announced a new merged company called “IO” that will build physical products on top of OpenAI’s AI. See the launch video here: https://openai.com/sam-and-jony