Design Asset Management for Designers

Designers, you are the heroes who transform abstract ideas into stunning visuals.

But constantly being asked for updated logos, or latest graphics isn't a good use of your time. What if there was a better way? Imagine your colleagues could access an online brand and image library, and find the designs they need themselves. No more interuptions.

That’s what digital asset management (DAM) is for.

What is "Design Asset Management"?

Design Asset Management is the practice of storing and managing all your design assets in one place by using a DAM (aka Digital Asset Management software). It’s provides everyone with single source of truth for your design assets: marketing graphics, product images, videos, logos, and website assets. Searching, sharing, and deploying your content becomes effortless. You can tag and categorize your files, share them with marketing teams, and integrate with your design tools.

What is a "DAM"?

"A digital asset management system is in essence, a searchable catalogue of your digital content assets"

Learn more about DAM

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8 Reasons why Designers should use a DAM for Design Asset Management

When you’re in your creative flow, the last thing you want is a Marketing Manager asking for a graphic you sent months ago. A DAM helps you field those requests so you can focus on your work.

Here are 8 reasons designers need a DAM:

  1. Search and Organize Your Digital Assets: DAM software like Brandkit provides a home for all your files. Use keywords/tags, and metadata fields to quickly find digital files. For example, search ‘logo’ in Brandkit and sort by file extension to find an SVG version.

    Search page with Multi-faceted search highlight

    Screenshot of a demo Search page

  2. Use a Tool That Respects Your Visual Designs: Your work should be stored in a visually appealing customisable system. Brandkit, designed for aesthetics, showcases your designs beautifully, unlike clunky shared drives. It inspires your team and collaborators with a visual design-led interface.

    Several custom designs
  3. Get Feedback on Your Designs: Collaborate on design projects by uploading drafts for approval in Brandkit. Colleagues can leave comments directly on the asset, simplifying feedback loops.

    Screenshot of an Asset Page in Admin showing the Draft status

  4. Provide the Latest Versions of Your Designs: Ensure your team always has access to the most up-to-date versions. You can use Brandkit to notify users when new versions are available, keeping everyone aligned.

    Versions panel in Admin view of an Asset

    Screenshot of an Asset Page in Admin showing the Versions panel

  5. Share Large Files Quickly: Easily share large files via email, URL, or create collections for team access. No more Gmail file size limitations or missed WeTransfers. Screenshot of the Brandkit Transfers landing page for account Brandkit HQ

    Screenshot of the Brandkit Transfers landing page for account Brandkit HQ

  6. Collaborate With Agencies and Freelancers: Share files with external partners through public portals, allowing access to specific content without full system access. If you're a design agency you can setup a branded self-serve portal or Multiple Portals, or resell a separate account to each client, each with custom design and branding, for each of your clients.

    Image showing multiple portals
  7. Maximize the Use of Your Designs: Your team can quickly find and use your latest designs with self-serve access to your Brandkit DAM, reducing inertia, speeding up campaign launches and go to market activity.
  8. Avoid interuptions: Your time and flow is important. With a DAM like Brandkit on the job, your team and other collaborators can self serve their needs safely without having to ask you constantly for files.

Why choose Brandkit?

There are a ton of DAM vendors in the market that you can choose from, but we reckon Brandkit is a great choice (naturally).

  1. Simple: User-Friendly, visual search, clear and precise terms of use, usage rights and licencing, with plenty of support.
  2. Design-Led: Perfect for visually-driven brands. The most customisable DAM on the planet.
  3. Brand-safe: Proven, secure and safe self-service access. Trusted for over 25 years.
  4. Affordable: Pricing starts at just $99 per month. No per user seat fees. Learn more.
  5. White labeled: White label service for agency resellers perfect for designers who want to offer a DAM service to multiple clients.

Join 189,299+ users already on Brandkit

Your story matters. Help your collaborators find your content, tell your story with confidence, and build a stronger brand. All for a reasonable and fair price.

See pricing here and here.

 

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Statistics above last updated 1 March 2024


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