Media Library Software

What's in a name? Digital Asset Management and Media Library software are alike, the differences are subtle.

In fact we reckon that today there is almost no difference at all - other than a name and the fact that 'Media Library software' vendors are typically a little more focused on broadcast or broadcast quality video.

This means the average file size of Assets in a Media Library are significantly larger, and as a consequence some of the features and processes differ.

Furthermore, most DAMs are used to manage predominantly brand assets, images and video. They are sold to marketing teams of brand name companies. While Media Library software is typically sold to Media companies. So while the technical differences are blurry. Perhaps it's the intended customer profile that best differentiates them.

Of course with the advent of social media and streaming to a myriad of devices, the general quality and size of all video has risen, and so Media Library and DAM software capability is much closer today than in the past.

In reality Media Libraries and DAMs are more or less the same thing and you could use either moniker interchangeably to describe Media Library or Digital Asset Management software.

Well the answer is - Yes, and No.

As Marriot Hotels famously said "We're a media company now.".

In fact we're all media companies now. This means that every company, every brand worth their salt must think like a media company. That does not always translate into you needing dedicated Media Library software however.

Brandkit® is Brand Management Software that incorporates Brand Management, Digital Asset Management, Media Asset Management, Content Management software, and File Transfer Services, in one unified system and Asset library.

A single source of truth for brand assets, digital assets, images and video, footage, design files, marketing copy, blog post and press releases, brand knowledge and more.

As we discussed above ("Media Library vs Digital Asset Management (DAM)"), the differences between a Media Library, DAM and Brand Management sofware are pretty blurry.

A Brand Management System like Brandkit® combines all the features and capability of a good DAM and Media Library system, plus some other features specifically designed for housing, managing, communicating and distributing of a Brand System. That said Brandkit can certainly act, or be used as a Media Library.

However we typically market/sell direct to Brands and their marketing teams, rather than to Media companies.

For that reason, our knowledge about the problems that Media companies want to solve are limited. Brandkit could therefore be thought of as a light-weight Media Library solution.

If you're media company who needs a vendor specialised in broadcast video or film, maybe a dedicated Media Library vendor is the best option for you.