Overcome the challenges of sharing your destination brand’s digital assets

There’s a saying we use a lot here at Brandkit: 

If a picture isworth 1000 words, and a brand is worth a thousand pictures, then you can multiply that by at least 10 for a destination brand. 

• Do you have to spend a lot of time looking for an image, video or other content — and is it frustrating when you need to locate it fast?
• Are you experiencing problems sharing content across projects, groups, divisions, partners, or channels?
• Are you limited in what kinds of file types you can use?
• Can you track the use of your digital assets — who's using them, where and how?
• Are you getting frustrated with the inconsistencies in how your brand is being used?
• Are you finding a lot of duplicate content?
• Is there a lot of confusion around multiple versions i.e., which is the most recent?
• Is your collaboration, review, and approval cycle slow, inefficient, and manual?
• If you've answered 'yes' to any or all of the above, it's a pretty good indicator that it's time to consider investing in a software solution that's been designed specifically with destination marketers in mind. 

Digital Asset Management — essential infrastructure for modern marketing teams

•  problems a destination marketing-focused DAM solves. It takes a closer look at the challenges destination marketers face when managing a large digital asset library. You need to be able to share content with your storytellers — and what sets destination marketing apart from many other industries is that those storytellers are not always your marketing team. 
• How to manage and distribute assets using a DAM and the key features to look for. There are the fundamentals that all DAMs should have, and those that are important for destination marketers. 
• A comparison test — we compare DAM solutions that have been designed specifically with destination marketers in mind to see how they stack up against each other. 
• What the right DAM delivers —Is it going to deliver what you need giving you greater control (ease, security, efficiency) over the volume and complexity of managing your brand?