Overcome the challenges of sharing your destination brand’s digital assets

Learn how a digital asset management (DAM) solution can resolve common DMO asset management challenges.

There’s a saying we use a lot here at Brandkit.

‘If a picture isworth 1000 words, then a brand is worth a thousand pictures. You can multiply that by at least 10 for a destination or place brand.’

Curating a digital library of that size and range is not without its challenges, but these must be met if you’re going to exercise complete control in what is a complex, fast-moving area. Your digital asset library is at the heart of your business - it’s how you sell customers on your destination. The larger it becomes, the more complex and difficult it can be. Ask yourself the following:

• Do you have to spend a lot of time looking for an image, video or other content — and is it frustrating when you need to locate it fast? Are you experiencing problems sharing content across projects, groups, divisions, partners, or channels? Are you limited in what kinds of file types you can use?
• Can you track the use of your digital assets - who’s using them, where and how?
• Are you getting frustrated with the inconsistencies in how your brand is being used?
• Are you finding a lot of duplicate content?
• Is there a lot of confusion around multiple versions i.e., which is the most recent?
• Is your collaboration, review, and approval cycle slow, inefficient, and manual?
• If you’ve answered ‘yes’ to any or all of the above, it’s a pretty good indicator that it’s time to consider investing in a software solution that’s been designed specifically with destination marketers in mind.

Digital Asset Management — essential infrastructure for modern marketing teams

DAM software brings all your digital assets together in one place. You can find what you need swiftly and easily, deploy them into the market, speeding up time to market and general marketing cadence. Not only that, but the right DAM solution will make it easier to ingest, organise and approve content from many creators.

Learn how to leave the digital chaos behind

It’s one thing to acknowledge that you need a DAM software solution on board, and quite another selecting the right one. Like any investment, you need to be sure your choice will target the specific pain points faced by destination marketers, and will tick all your boxes when it comes to your individual requirements. It’s with that in mind that we’ve developed a new white paper: *DAM we love it here: What to look for when selecting a digital asset management (DAM) solution for destination marketing.

It’s aimed at helping you to better understand what to look for in a DAM software solution, so that you can overcome the challenges faced by destination marketers, gain greater control over your digital assets, and find the freedom you need to tell your brand’s story.

The white paper outlines:

• problems a destination marketing-focused DAM solves. It takes a closer look at the challenges destination marketers face when managing a large digital asset library. You need to be able to share content with your storytellers — and what sets destination marketing apart from many other industries is that those storytellers are not always your marketing team.
• How to manage and distribute assets using a DAM and the key features to look for. There are the fundamentals that all DAMs should have, and those that are important for destination marketers.
• A comparison test — we compare DAM solutions that have been designed specifically with destination marketers in mind to see how they stack up against each other.
• What the right DAM delivers —Is it going to deliver what you need giving you greater control (ease, security, efficiency) over the volume and complexity of managing your brand?

With the right DAM solution in place, you’ll find that curating all your visual content becomes a much more streamlined and accurate process. DAM software brings everything together in one central, accessible, always on, searchable, visual, asset library. And most importantly, when you gain greater control over your digital assets, you have the freedom to tell your brand’s story.

On the hunt for a DAM software solution?

Download the white paper and make the right choice for your organisation.

Please note: You will need to be a Registered User to access the downloadable PDF.