How to Do Gated Content in Brandkit

Brandkit’s permission-based access options make setting up gated content seamless and highly customizable, so you can control who accesses what - without the usual friction.

With a platform built to simplify digital asset and content management, Brandkit enables you to easily gate content, setting different levels of access based on your audience’s engagement and trust levels.

Why gate content at all?

Before you gate content, should you? See this article on the pros and cons of gating content.

Here’s how to create gated content in Brandkit

1. Set Up Permission-Based Access Levels

Brandkit’s flexible permission controls allow you to gate content selectively by User Role, ensuring only registered users or specific audience segments (based on User Roles and Vaults) can access your premium resources. By setting varying permission levels, you can tailor access based on the type of content, offering gated material to certain groups while keeping other resources free. This not only protects your valuable content but also creates a sense of exclusivity for targeted users.

Learn more about setting up Vaults and User Roles here.

2. Create Tiered Access for Lead Nurturing

Brandkit makes it easy to create a gated content journey by setting up tiered access levels that guide users progressively through your content funnel. For example, you might provide initial access to basic resources to build trust, followed by more advanced, premium content that requires registration or a particular User Role. This enables a smoother user experience while allowing you to collect lead information over time, aligning perfectly with progressive profiling strategies.

3. Utilize Brand-Safe™ for Secure Content Delivery

Brandkit’s Brand-Safe™ feature ensures that every access point to your brand content maintains the correct posture, keeping content secure and brand-safe for specific audiences. When gated content is made accessible through Brand-Safe™, users are met with a controlled environment that reinforces brand integrity, enabling trust while delivering content safely. This extra layer of protection and customization means you can maintain control over your most valuable content assets without risking unauthorized sharing.

Learn about Brand-safe™ here.

4. Customize the User Experience with Dynamic Content Previews

With Brandkit, you can offer a taste of your gated content with dynamic previews. This allows users to sample portions of gated resources, which can help increase interest and reduce drop-off rates. If they see value in what’s previewed, they’re more likely to sign up, or login to gain full access, making gated content feel like a natural next step rather than an obstacle. For example in Brandkit, when viewing a PDF Asset, a Public user will see only a preview image of the PDF’s first page, but after registration and login, they will be able to scroll through and see all the pages of the PDF, and download it or share it with others. This is automatic default behaviour in Brandkit but can be configured in different ways to suit your needs.

(Example: PDF preview image shown to the Public when logged out)

(Example: Same PDF is readable and downloadabe, shareble, etc when logged in)

5. Streamline Data Collection with Built-In Forms and Integrations

Brandkit includes user registration and login, and custom User Roles and Vaults natively. You can also add addition user profile fields with a custom registration form directly within the platform, simplifying the data collection process. For those using external CRM or marketing tools, Brandkit’s integrations make it easy to sync data and follow up seamlessly, ensuring every interaction with gated content contributes to a cohesive lead nurturing journey.

Learn more about custom forms here.

6. Capture User Activity

Brandkit automatically captures logged in user activity in the Users Profile in an activity timeline. This include View, Download and Share activity. In addition you can also see all the User activity for a content asset, in the Assets own timeline (Asset Audit view).

Summary:

With Brandkit, and it’s all in one brand and content management platform, creating gated content is no longer an administrative hassle. Brandkit’s native permission-based access, secure Brand-Safe™ content delivery, configurable access, and seamless integration options make gating content a quick and highly efficient process.

You can focus on creating valuable, exclusive resources that resonate with your audience, knowing Brandkit will handle the technical side of managing access, data collection, and content protection effortlessly.

Happy Branding :)