Top 4 Pain Points with Managing and Sharing Brand Content

(Illustration from the Brandkit.com website)

In a world where brand content is king, managing digital assets effectively can make or break your team’s productivity and your brand’s success.

Yet, many organizations struggle with content management, resulting in inefficiencies and frustration. Below, we explore four common pain points that many brands face when managing and sharing their digital assets, and we’ll provide some guidance on how to address these challenges.

Pain Point 1: We Can’t Find Our Files, or It Just Takes Too Long

It’s a scenario we’ve all experienced: hunting for the right file in a maze of folders or through endless emails. The search drags on, halting productivity and sometimes leading to missed opportunities. With the volume of assets constantly growing - images, videos, logos, presentations, and more - finding what you need quickly becomes a massive challenge.

Solution:

A digital asset management (DAM) platform with intuitive search functionality is essential. Instead of manually browsing folder structures, look for systems that offer smart search features, such as tagging, metadata, and AI-powered indexing, which can help you locate the correct file instantly.

Ensure that your team adheres to consistent naming conventions and metadata tagging practices to make search even faster.

Pain Point 2: Can We Use It? What Are the Usage Requirements?

Another pain point that frustrates many teams is the uncertainty around content usage rights.

Is that photo licensed for external use? Can we repurpose that design for social media?

Often, brand managers and marketing teams waste valuable time clarifying usage rights or, worse, accidentally misuse assets, which can lead to legal or compliance issues.

Solution:

Implement a system that ties usage rights, licensing terms, and expiration dates directly to each asset. A robust DAM platform should allow you to attach usage guidelines, licenses, and rights information to files so that the restrictions or permissions are immediately visible when searching for content.

This eliminates the guesswork and reduces the risk of misuse.

Pain Point 3: Sharing with Others is Usually Troublesome

Sharing brand content with external partners, agencies, or even across internal teams can be a headache.

Files are often too large to send over email, and cloud storage solutions may not always offer the right access controls, leading to security concerns or even unauthorized use.

Solution:

A dedicated platform for managing and distributing brand assets is the answer here. A good DAM system allows you to create shareable links, set permissions, and control access levels based on specific needs.

This ensures that the right people have access to the right assets without compromising security.

Whether you’re sending assets to a design agency or an internal team or an external partner, a streamlined sharing process keeps projects moving without delays.

Pain Point 4: Requests for Content Interrupt Our Focus and Flow

For brand managers and marketing teams, constant interruptions for content requests can be a major distraction.

Whether it’s a sales team needing the latest logo or a partner asking for an approved image, these requests break your focus and disrupt your workflow.

Solution:

Empower teams to self-serve by centralizing all approved assets in a user-friendly system.

A DAM platform allows you to grant access to various teams based on their needs while ensuring they only see approved, up-to-date materials.

By enabling teams to find what they need independently, you free up time to focus on more strategic tasks rather than firefighting content requests all day.

Final Thoughts

Managing and sharing brand content doesn’t have to be painful.

By implementing the right tools and processes, you can eliminate common frustrations and create a seamless experience for everyone involved. A robust digital asset management platform can help you organize, share, and secure your assets, giving your team the freedom to focus on what truly matters - building and growing your brand.

Brandkit is a Brand and Digital Asset Management platform that can help unlock all four of these pain points. Learn more here.

Happy Branding :🙏