Brandkit and the principles and beliefs we aim to live by

1. A picture is worth a thousand words, and a brand is worth a thousand pictures.
2. Nothing is free (Ad funded platforms are problematic - subscription or Brand funded channels are a better more honest solution for media of any kind (e.g. Netflix).
3. Less is more (meaning that we aim to avoid complexity in our software and messaging).
4. Solve our customers problems (avoid trendy solutions that don’t move the needle for them).
5. Use plain language and straight talking, no bullshit (be honest, get to the point, avoid verbiage).
6. B Authentic, and always choose authentic brands.
7. Always give credit (always attribute content to it’s owner or creator or source - even if not strictly required).
8. The best Ad we can make, is a great product that performs a job to be done for our customers, referrals will follow.
9. Listen well - be the last to speak.
10. Respect asynchronous work and team communication by taking the time to think and write thoughtfully.
11. Customers are central to what we do, and we must listen well, but we should remember that we are (usually) the experts in the room, and we serve our customers best when we stick to our fundamental and carefully considered convictions.
12. You make your own luck (do good work, don’t forget to tell folks).
13. Agree to disagree and then commit (life is full of compromise, get over it and move on).