The general principle with use of colour at Brandkit, in particular in the Brandkit® application and default portal design, is as little colour as possible.
Why? Because Brandkit's job is to house the brand assets and colours of our customers. We want our customer's content do be the dominant thing on the page. Therefore our branding, our use of colour must be subtle and unobtrusive.
So we use black and shades of black predominantly. We use Yellow and Purple for highlights and light shades of black, purple and yellow as backgrounds to provide separation between ideas for an easier reading experience.
However, for marketing and advertising Brandkit software or services in 3rd party channels, such as social media, we adopt a brighter, more colourful approach and use the secondary Purple and Yellow more. For example we apply a Purple or Yellow filter over photography to given them a distinct look.
SPOT U - Process Black U
SPOT C - Process Black C
CMYK U – 0.0.0.100
CMYK C - 0.0.0.100
RGB – 0.0.0
CSS/HEX – #000000
Black (primary color)
SPOT U - PMS 267 U
SPOT C - PMS 2587 C
CMYK U – 53.65.0.0
CMYK C – 58.76.0.0
RGB – 130.70.175
CSS/HEX – #8246af
Brandkit Purple (secondary color)
SPOT U - PMS Yellow U
SPOT C - PMS 109 C
CMYK U – 0.0.93.0
CMYK C - 0.9.100.0
RGB – 255,209,0
CSS/HEX – #ffd100
LicenceWorldwide Paid and UnpaidAvailable to anyone for royalty free use in paid and unpaid media worldwide, provided Brandkit benefits from such use, and Brandkit is credited.Expiry
No expiry date
Release dateAdded atUpdated at:Source:
Created in Brandkit
CreditBrandkitView full term of use
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