Brandkit brand: Colour Palette

The general principle with use of colour at Brandkit, in particular in the Brandkit® application and default portal design, is as little colour as possible.

Why? Because Brandkit's job is to house the brand assets and colours of our customers. We want our customer's content do be the dominant thing on the page. Therefore our branding, our use of colour must be subtle and unobtrusive.

So we use black and shades of black predominantly. We use Yellow and Purple for highlights and light shades of black, purple and yellow as backgrounds to provide separation between ideas for an easier reading experience.

However, for marketing and advertising Brandkit software or services in 3rd party channels, such as social media, we adopt a brighter, more colourful approach and use the secondary Purple and Yellow more. For example we apply a Purple or Yellow filter over photography to given them a distinct look.

See more Brand Guidelines here.