Brandkit for Franchise marketing
Build a Stronger Franchise Brand
- from the Inside Out
The success of your brand depends on how it’s delivered at every customer touchpoint. That’s why franchisors need more than just a logo — they need a system to ensure brand consistency, share impactful content, and enable franchisees to market with confidence.
Inspire trust in your brand with Visual Stories.
Feed your team, franchisees, suppliers, partners, promoters, journalists, influencers and storytellers with a continual diet of fresh photography, video and other marketing resources, so that they can share an authentic trusted brand story.
Brandkit - connecting your franchise network, and the world, to your brand content, at scale.
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A single source of truth for your Brand
A Brandkit powered Brand Toolkit is a shareable self-serve home for all the digital components of your Brand. Including your brand narrative, brand assets, brand guidelines, physical marketing materials, and more.
(Screenshots from the Mitsubishi Motors NZ Brand Lab - NZ's official dealers Asset Library)
See the Mitsubishi Motors case study
Ensure Franchisee's stay up-to-date and on-brand with automated updates and integrated messaging
Easily keep your Franchisees (and other collaborators) updated with integrated messaging tools (such as direct to Franchisee email messaging) and automated updates (such as New Contenet Alerts).
(Screenshots from the STIHL SHOP Franchise's Brandkit)
Product (or Service) Details a plenty
Each digital Asset has plenty of metadata to support search, create collections, support versioning, attach spec sheets, etc. Search by Tag, Asset name, Product reference, and more. Plus you can list just every filetype (images, video, pdfs, documents), written posts and external links together in one place.
Safe as houses
Brandkit has a variety of built-in controls, business rules and permissions that work behind the scenes to protect your brand assets and provide peace of mind.
No more stressful nights or worries about the wrong people having inappropriate access to content.
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Every Brandkit includes...
A shareable self-serve Brand Portal
Share your media resources via a customisable, brandable, private or public self-serve Brand Portal.
Each Brand Portal features a powerful search engine ensuring users can always find what they need saving time for both brand/content managers, journalists and other users.
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Brand Safe™ sharing
To gain control and influence of your brand story, you have to make it easy for journalists and other users to access your official brand content.
However, first you have to wrap any access to your brand content in the right posture.
Brandkit includes Access and Rights Management controls, Brand Guidelines and other measures to ensure access to your brand assets is always Brand Safe.
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Industrial strength DAM built-in
The back-end powering your digital toolkit is an industrial strength Digital Asset Management(DAM) software system.
What sets Brandkit™ apart from every other DAM is the tight integration with the built-in CMS, the combination of digital files, posts, syndicated assets, and links (to external media), in a single unified library.
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Brand Guidelines
Keep everyone on brand with either digital brand guidleines or searchable, downloadable, Brand Guidelines PDF, PLUS automagic attachment whenever you download, ensuring worry free brand compliance, so you can share your brand assets with confidence.
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A powerful visual search engine
All the world's your content at your fingertips. You stay in control of your metadata and tagging. With a search engine that utlizes your domain knowledge and expertise, augmented with AI (Computer Vision) powered auto-tagging.
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A customisable Portal
Every brand is different, so we made it easy to customise your Portal with a built-in CMS, and flexible configuration options. Your Portal can be fully customised to match your brand or campaign's look and feel, including Web address/URL, Nav, Footers, Layouts, Fonts, Colours, Copy and custom pages.
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And much more...
"20% of an employee's time is spent looking for information. This is like hiring five people and having one person never show up for work."
Source: McKinsey Global Institute, The Social Economy
FAQ
- Q. What is a Brand Toolkit?
- A Brand Toolkit is a set of guidelines and resources that define and guide the visual and verbal representation of a brand, ensuring consistency across all marketing and communication platforms.
- Q. What is Brandkit's Brand Toolkit solution?
- Brandkit's Brand Toolkit solution provides businesses with a cloud-based software-as-a-service platform to curate, manage, and distribute brand narratives, digital assets, brand guidelines, templates, and other brand resources, ensuring brand consistency across all communication channels.
- Q. How does Brandkit's solution differ from traditional brand management software?
- Being a SaaS (Software as a Service) solution, your Brand Toolkit is hosted in the cloud, eliminating the need for in-house installations or updates. This ensures that you always have access to the latest features and improvements without any manual intervention.
Brandkit™ is also unique in that it combines a customisable brand portal (website), files, posts and links to external media in one unified system. Plus Brandkit™ includes (and invented) Brand Guidelines auto-attachment, plus you get large file transfers built in for free.
- Q. How secure is our brand data on your platform?
- Data security is a top priority. We employ state-of-the-art encryption, regular security audits, and comply with global data protection standards to ensure your brand data remains confidential and secure.
- Q. Can I customize the Brand Toolkit to fit my organisations's needs?
- Absolutely! Our solution is designed to be flexible.
You can customize branding, pages, navigation, design themes, page layouts, domain name, user roles and access levels, user authentication, search filters, taxonomy and more to align with your organisations’s specific requirements.
- Q. How many users can access our Brand Toolkit?
- Unlimited Users. Our pricing is based on Usage not user seats. So every plan has unlimited users, including unlimited Admins. Yay!
- Q. Is there any training provided?
- Yes, we provide comprehensive training sessions for teams, as well as a library of video tutorials and written documentation.
- Q. How does the pricing work?
- Our pricing is subscription-based, typically billed monthly or annually. We offer different plans based on features and likely usage. See pricing here.
- Q. Can we integrate this solution with other software we use?
- Certainly. Brandkit's Brand Toolkit solution offers API integrations with various popular software and platforms.
- Q. What kind of customer support do you provide?
- We offer around the clock 24/7 customer support through email, and phone. Plus, our Help Center is available around the clock for self-help and guidance.
- Q. How do we get started?
- Simply book a discovery and demo call on our website, or reach out to our sales team. We'll ensure that Brandkit is a good fit for your organisation, then arrange to setup your account, onboarding and training of your team.
- Q. Can I get a trial account?
- Yes, we offer a 14-day free trial (but this can be extended for as long as you need), allowing you to explore the Brandkit platform's features and benefits without any commitment.
You can requst a trial account during or after the initial discovery/demo call and the Brandkit team will set that up for you.
- Q. How do we ensure a consistent brand narrative across our teams, our community, stakeholders and our private sector businesses as well?
- Brandkit's Brand Toolkit centralizes all your brand assets and brand guidelines amd other resources in one place, providing real-time access to all user 24x7, regardless of their location. Then we wrap all your brand content, in Terms of Use, Usage Licences, Attribution Credits, Expiry and Release dates and a host of other controls designed to make sharing Brand Safe. We can also surface brand training content and even test for brand competency. Finally we track usage and provide analytics. Helping ensure brand consistency.
Simple Subscription Pricing
Priced from as low as US$99 per month
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Join 194,164 + users already on Brandkit
Your story matters. Help your collaborators find your content, tell your story with confidence, and build a stronger brand. All for a reasonable and fair price. See pricing here.
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Statistics above last updated 1 March 2024
Independent Reviews via Gartner Group
"Easy to use."
"Great value product."
"Great to work with."
