Case Study: STIHL and STIHL SHOP
_{Making it easier for people to market STIHL products in New Zealand}

About STIHL

STIHL Group develops, manufactures and distributes power tools for professional forestry and agriculture, landscape maintenance, the construction sector, and private garden owners. Digital solutions and services complement our wide product range. STIHL products are generally sold through specialist servicing dealers – with 42 of our own sales and marketing companies, around 120 importers and more than 55,000 dealers in over 160 countries. STIHL also has its own online shops, which will be expanded internationally over the next few years.

"MAKING IT EASIER FOR PEOPLE TO WORK IN AND WITH NATURE."
- Andreas Stihl, company founder

This case study relates to the New Zealand office of the company.

A Pioneering Spirit

It began in 1926: Andreas Stihl founded his company and developed his first chainsaw.

This invention revolutionised forestry work and made STIHL a global market and technology leader.

The secret of success to this day? Developing revolutionary innovations time and again with the pioneering spirit of our company founder. For example, with battery technology, digital solutions, robotics and artificial intelligence. We are passionate about this and aim to constantly develop.

Everything to make it easier for our customers to work in and with nature.

About STIHL SHOP

STIHL SHOP is a national chain of independent, locally-owned, specialist outdoor power equipment dealers.

They are stockists of STIHL products such as Chainsaws, Lawn mowers, Barbecues, hedge trimmers, line trimmers, high pressure cleaners, and more.

Two Brand Centres

STIHL operate two separate Brandkit powered Brand Centres in New Zealand. One used for STIHL (stihl.brandkit.io) and the other specifically for STIHL SHOP (stihlshop.brandkit.io).

Before Brandkit, the marketing team was constantly juggling marketing resources and responding to requests from stockits.

Assets were in many different places, and hard to find and share. Dealers were often asking for content and waiting, or perhaps just using what they had rather than the latest materials.

Today STIHL has the STIHL Brand Centre and for STIHL SHOP Dealers the STIHL SHOP Brand Centre

Both are chock full of marketing resources such as Product Photography, Life-style Photography, Video, Ads, Social Media content, Templates, Brochures and more.