Dunedin’s Plan D Campaign
Dunedin, New Zealand’s 4th major city, located in the south of NZ’s South Island, is rich in Scottish heritage, where locals roll their R’s and are known for their canny nature. As part of Dunedin’s response to the global pandemic, they launched a campaign to promote domestic tourism and encourage Kiwis to consider Dunedin as their next destination.
The Plan D campaign was born.
And the accolades have flown in…
- Dunedin’s Plan D marketing campaign gets A+ in feedback
- ‘Plan D’: Dunedin hopes fresh look marketing campaign will draw tourists
- A Pretty Good Plan D: Dunedin’s Brilliant New Marketing Campaign
We love it ❤️ – good stuff, Dunedin! 👍
You can find Dunedin images and other resources, including Plan D resources, at Dunedin’s Brandkit-powered Brand Portal.
You can also read a case study of Dunedin’s use of Brandkit here.
Happy branding :)
Dunedin's Plan D campaign
Dunedin created the Plan D campaign as a response to the Covid 19 Pandemic to raise awareness of Dunedin as a destination for NZ domestic tourism. We love the concept.
