Generally we don’t edit or manipulate photography because we want to portray something authentically and honestly.
However when we create social media images or an Ad, where a logo or text is overlaid we typically want a darker image (for white text) with a “Brandkit” aesthetic using Brandkit purple (#8246af) or for black text using Brandkit Yellow (#ffd100).
(Fig: Graphic explaining ‘Purplification’ of an image)
We achieve this by applying a coloured overlay with opacity set between 10% to 33% adjusted by eye to give a subtle yet distinguishable purple or yellow hue/tone to images. It should make the logo or text overlay more legible by providing a bit more contrast.
Adjust as needed for each situation.
Examples:
(Fig: Example for social media with ‘Purplified’ background image)
(Fig: Example for social media with ‘Purplified’ background image)
Generally we don’t edit or manipulate photography because we want to portray something authentically and honestly. However for social media or advertising we do allow some editing to achieve a “Brandkit Aesthetic”.
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