Marketing Salaries 2024 edition

In 2023, we reported on the average base salaries for Marketing Managers, Marketing Communications Specialists, and Marketing Coordinators across 11 key global markets. Now, we’re back with the updated salaries for 2024, plus this year we’ve added the CMO job title.

What is the average base salary for Marketing jobs by Market?

Note: To keep things simple, and because we want to look at relative salaries across markets, these figures are the average salaries only, as reported by Payscale. The spread from lowest to highest varies by job and by market. Payscale has more detailed data on each market and job title.

Based on data from (according to Payscale).

Overall, salaries have continued to increase, though there are some notable variations across regions. Europe, which had seen a dip in 2023, has rebounded in 2024, reflecting a more balanced supply and demand for marketing talent. That said Italy and Spain show slow wage growth general with small gains compared to other markets.

There are also a couple of falls in salary in this list. Possibly a sign of a slow down to come - with headwinds facing brands across the globe including recession in some markets, a cost of living crisis in many, continued high interest rates globally and the advance of AI.

Updated as of April 2024.

UK

• Chief Marketing Officer (CMO) Salary £98,531 via Payscale
• Marketing Manager Salary in United Kingdom £35,760 (up from £34,783 in 2023) via Payscale
• Marketing Communications Specialist Salary in United Kingdom £31,567 (up from £29,784 in 2023) via Payscale
• Marketing Coordinator Salary in United Kingdom £23,601 (up from £23,208 in 2023) via Payscale

US

• Chief Marketing Officer (CMO) Salary US$182,496 via Payscale
• Marketing Manager Salary US$72,685 (up from $70,074 in 2023) via Payscale
• Marketing Communications Specialist Salary US$57,350 (up from $55,127 in 2023) via Payscale
• Marketing Coordinator Salary US$49,972 (up from $48,187 in 2023) via Payscale

Australia

• Chief Marketing Officer (CMO) Salary AU$186,827 via Payscale
• Marketing Manager Salary in Australia AU$84,610 (up from AU$82,000 in 2023) via Payscale
• Marketing Communications Specialist Salary in Australia AU$79,813 (up from AU$78,159 in 2023) via Payscale
• Marketing Coordinator Salary in Australia AU$59,763 (up from AU$57,766 in 2023) via Payscale

NZ

• Chief Marketing Officer (CMO) Salary NZ$195,743 via Payscale
• Marketing Manager Salary in New Zealand NZ$87,356 (up from NZ$79,960 in 2023) via Payscale
• Marketing Communications Specialist Salary in New Zealand NZ$72,435 (down from NZ$73,517 in 2023) via Payscale
• Marketing Coordinator Salary in New Zealand NZ$56,192 (up from NZ$54,207 in 2023) via Payscale

Canada

• Chief Marketing Officer (CMO) Salary CAD$150,013 via Payscale
• Marketing Manager Salary in Canada CAD$69,528 (up from CAD$66,609 in 2023) via Payscale
• Marketing Communications Specialist Salary in Canada CAD$59,859 (up from CAD$55,298 in 2023) via Payscale
• Marketing Coordinator Salary in Canada CAD$47,935 (up from CAD$45,913 in 2023) via Payscale

Singapore

• Chief Marketing Officer (CMO) Salary S$183,126 via Payscale
• Marketing Manager Salary in Singapore S$72,864 (up from S$71,429 in 2023) via Payscale
• Marketing Communications Specialist Salary in Singapore S$47,074 (up from S$44,906 in 2023) via Payscale
• Marketing Coordinator Salary in Singapore S$36,174 (up from S$37,320 in 2023) via Payscale

Hong Kong

• Chief Marketing Officer (CMO) Salary HK$1,587,040,126 via Payscale
• Marketing Manager Salary in Hong Kong HK$454,238 (up from HK$438,027 in 2023) via Payscale
• Marketing Specialist Salary in Hong Kong HK$321,989 (up from HK$294,915 in 2023) via Payscale
• Marketing Coordinator Salary in Hong Kong HK$236,962 (up from HK$195,113 in 2023) via Payscale

The Netherlands

• Chief Marketing Officer (CMO) Salary €124,800 via Payscale
• Marketing Manager Salary in Netherlands €51,569 (up from €50,002 in 2023) via Payscale
• Marketing Communications Specialist Salary in Netherlands €36,529 (up from €35,861 in 2023) via Payscale
• Marketing Coordinator Salary in Netherlands €33,954 (up from €32,777 in 2023) via Payscale

France

• Chief Marketing Officer (CMO) Salary €101,736 via Payscale
• Marketing Manager Salary in France €47,401 (up from €46,651 in 2023) via Payscale
• Marketing Coordinator Salary in France €35,988 (up from €34,479 in 2023) via Payscale

Italy

• Chief Marketing Officer (CMO) Salary €107,500 via Payscale
• Marketing Manager Salary in Italy €42,973 (up from €42,825 in 2023) via Payscale
• Marketing Coordinator Salary in Italy €30,000 (up from €29,479 in 2023) via Payscale

Spain

• Chief Marketing Officer (CMO) Salary €74,000 via Payscale
• Average Marketing Manager Salary in Spain €40,169 (down from €40,348 in 2023) via Payscale
• Marketing Coordinator Salary in Spain €29,833 (up from €29,277 in 2023) via Payscale

Happy branding :)