Q. How do AI tools (like auto-tagging & brand bots) work in Brandkit?
Brandkit integrates with OpenAI (ChatGPT) for Machine Vision, AI Chatbots, AI Powered Assistants and more.
- Auto tagging and describing uses ChatGPT 5 and configured prompts in your Brandkit Automation settings to automatically tag and describe image assets that you upload. This does not currently apply to video, and other no image assets.

(Fig: Screenshot showing Tags on an Asset from 3 sources including AI generated Tags)
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Semantic Search uses ChatGPT 5 for embeddings and creating a vector database - that enables Natural Language or Semantic search queries across your assets.
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We automatically generate LLM and a Chatbot friendly plain text knowledge base for AI consumption. The Knowledge Base (in both plain text, and HTML), can not only be used as an explicit but dynamic knowledge source for any AI Chatbot or Agent - but is also eminently crawl-able by LLMs — helping your brand to be prompt-able in foundation models like ChatGPT, Claude, Gemini, CoPilot, etc. It’s new new SEO.

(Fig: Screenshot of auto generated LLMS.txt - LLM optimised knowledge base)
- We build custom AI powered Brand Bots, using 3rd party tools like Zapier and OpenAI’s custom GPTs that use your Brandkit asset metadata, and Knowledge Base to answer questions, to guide users, and offer assistant-style support to locate resources and knowledge efficiently.

(Fig: Screenshot of a custom BrandBot built for City of Launceston)
- And we provide our own AI powered Chatbot/Assistant called Jemima - as a first line of support trained on our own data and knowledge. to assist customers and answer questions.

(Fig: Screenshot of the ‘Jemima’ chatbot)
Still new and evolving
AI is still pretty new and is evolving rapidly. Brandkit is embracing the opportunities with AI, and is developing new features and workflows over time.
Watch our What’s New page for updates,
Q. How do AI tools (like auto-tagging & brand bots) work in Brandkit?
Brandkit integrates with OpenAI (ChatGPT) for Machine Vision, AI Chatbots, AI Powered Assistants and more…