Q. Do you have some examples of Licence text?

In Brandkit whenever a user views and downloads an Asset, a “Licence” and Licence text is presented to the user. When a user downloads a batch of files we also include the Licence as a .txt file.

The Licence describes how the Asset may be used by the user.

Typically each Brandkit account will have a couple to several Licences setup, and Admins will choose the appropriate Licence when uploading Assets. You can create and edit your Licences in Admin > Settings > Licences.

All Licences are subject to (subservient to) an account’s Terms of use.

Here are some examples of Licence and Licence wording:

• Public Domain - Links to external public domain webpages are for informational purposes only. {{Company Legal Name}} claims no ownership or responsibility for their content or availability.
• Royalty Free Worldwide - Royalty free use worldwide in paid or unpaid media, provided any use benefits {{Company Legal Name}}.
• Editorial only- Royalty free use in editorial only, must not be use in paid media or social media. All use must benefit {{Company Legal Name}}.
• Royalty Free USA - Royalty free use in USA only, in paid or unpaid media, provided any use benefits {{Company Legal Name}}. Must not be used or published outside the USA.
• Royalty Free Worldwide with Attribution - Royalty free use worldwide in paid or unpaid media, provided any use benefits {{Company Legal Name}}, and you credit {{Credit}}.
• Exclusive - For use by {{Company Legal Name}} staff, for internal communications and collboration only.
• Worldwide Unpaid Media Licence - Worldwide usage in UNPAID media (UNPAID media means placement in unpaid editorials, social media posts, your website, etc), to promote New Zealand as a visitor destination. NOT to be used in PAID Media (PAID media: means any usage or placement in any media that is paid for in cash or in-kind. For example paid advertising, in print media, broadcast media, social media, paid advertising or sponsorship on TV, paid ad placement on social media, paid sponsorship, etc”). (Example from Tourism NZ)
• Paid Activity Licence - These assets can be used in both PAID and UNPAID media worldwide to promote New Zealand as a visitor destination. (Example from Tourism NZ)
• Royalty Free - You can use this asset for marketing and advertising campaigns promoting Scotland as a tourism destination without paying royalties or license fees. It can be used for creating promotional materials, advertisements, and digital campaigns to highlight Scotland’s experiences to encourage people to Live, work, study, or visit. However, it can’t be used for any other purpose that doesn’t promote Scotland. (Example from VisitScotland).
• Restricted Licence - Royalty free use exclusively for STIHL SHOP Marketing (Example from STIHL Shop).
• Standard License - Royalty Free use worldwide without attribution required, by anybody, provided such use is for the purpose of promoting the Axway brand, sub-brands, products or business. (Example from Axway).

We recommend you have your legal advisers review your Terms of Use and Licence wording.

Happy Branding :)