Brandkit brand: Logo

The Brandkit® logo consists of the the ‘B’ Icon and the ‘Brandkit’ wordmark.

The ‘B’ icon places the letter ‘B’ (for Brand) inside a rounded square frame - intended to look like a molded “plastic model kit”. This represents the concept of Brand Assets or ‘content’ being parts or components of a wider brand system, used to create a Brand Identity and wider Brand Story. The Brandkit wordmark is derived from the Museo Slab typeface. It can be produced in black or white only, depending on background colour (aim for best contrast).

There are 4 basic variants:

1. ‘B’ icon.

The icon can be used on its own e.g. Twitter profile icon, but is normally used in conjunction with the wordmark, in one of the Logo Lockups seen below.

(Fig: the ‘B’ icon)

2. Wordmark

The wordmark is the brand name, ‘Brandkit’, with a registered trademark symbol, available as a vector and image file. It is always one word with the ‘“k” always in lower case.

(Fig: Brandkit wordmark with registered symbol)

3. Horizontal Lockup

Arranges elements ‘B’ icon to the left, and wordmark to the right horizontally, with explicit spacing. For use in spaces with restricted height.

(Fig: Brandkit Horizontal Lockup)

4. Vertical Lockup

Arranges elements ‘B’ icon above, and wordmark below vertically with explicit spacing. For use in spaces with restricted width.

(Fig: Brandkit Vertical Lockup)

Logo Artwork

You can find a download logo artwork here.