Why is my Brandkit site not appearing in Google searches?

Google may or may not show your Brandkit site in search results for several reasons.

• Your site has too little traffic.
• Your site has no domain authority.
• We are blocking bots and crawlers - preventing your site from being indexed.
• Private Assets - assets behind logins cannot be indexed

Your site has too little traffic

Not much Brandkit can do here.

You/your brand is responsible for registering users, inviting users, attracting subscribers to your account.

You can improve traffic by linking from your other websites to your Brandkit site, running workshops for your collaborators, stakeholders, and partners, and encouraging use of your Brandkit. Send regular emails to your audience encouraging use of your Brandkit.

Your site has no domain authority

Not much Brandkit can do here.

It's up to you/your brand to link to your Brandkit account from other websites with strong domain authority. If you have a strong brand, this could be your own websites, email marketing, social media accounts, etc.

You can also encourage other websites with good domain authority to link back to your website and to your Brandkit site. This could be partners, resellers, media organisations, press releases, etc. This is often what content marketers focus on doing.

We are blocking bots and crawlers

In your account settings (Admin > Settings > General), there is a Robots.txt file setting near the bottom of the page.

This is an industry standard way of declaring to crawlers and bots whether they should index a website. In Brandkit, this is set by default to Disallow (i.e. no indexing). Strictly speaking, this does not prevent indexing - but most systems respect the declaration.

To enable indexing by search engines, you'll need to change this to Allow by setting the robots.txt file:

from:
User-agent: *
Disallow:

to:
User-agent: *
Disallow:

You can find instructions and more options for the robots.txt file here

Or contact Brandkit Support and we'll configure it for you.

What about presence in AI

The robotx.txt file also applies to crawlers and bots from the LLMs like ChatGPT, Claude, Gemini, etc. So if you want to be promptable or found in LLM chat - you'll want to have your Brandkit account content indexed - and that means allowing bots and crawlers.

What about my private assets and content?

Brandkit automatically hides any private content that only certain user roles can access from bots and crawlers. This is because a secure login is required to see that content. So private content behind a login cannot be indexed.

An exception might apply if you have an AI Agent that can log in using the API credentials of a registered user.

What else can I do

Make sure your assets are well named, have good descriptions and tags. The more accurate and useful metadata each asset has, the better chance it is of being found in a search and your overall site reputation also improves.

In Brandkit, AI-powered auto tagging and auto descriptions help with these tasks. You can access configuration settings in Admin > Settings > Automation - to set up metadata generation of upload/create, plus apply manually when editing an asset or batch of assets in the basket.

The general principle - the more metadata each asset has, the better (provided it is accurate and useful).

Happy branding :)