What is the best way to share photos with partners and journalists?
The best way to share photos with partners and journalists is through a brand portal.
One link gives them self-serve access to approved, high-resolution images, with credits, captions and usage terms attached. You stay in control. They get what they need without waiting on you.
Brand portal, media hub, image library: what's the difference?
Usually nothing. Organisations call the same thing by different names:
- Image Library or Visual Library
- Media Hub, Media Centre or Media Library
- Brand Hub, Brand Centre or Brand Kit
- Partner Toolkit or Trade Toolkit
- Press Room or Newsroom
- DAM (digital asset management system)
Whatever you call it, the job is the same: one trusted place where approved images, video and brand assets live, ready for the people who need them.
Why email and file-transfer links fall short
Email attachments, WeTransfer™ links and shared Dropbox™ folders work for one-off sends. They break down at scale:
- Links expire. A journalist on deadline finds a dead link.
- No context. Photos arrive without captions, credits or usage rights.
- Version drift. Old or off-brand images keep circulating.
- No visibility. You can't see who downloaded what, or where it ran.
- It doesn't scale. Every request needs a person to answer it.
What a good photo-sharing setup includes
| What you need | Why it matters |
|---|---|
| Self-serve access, 24/7 | Marketing teams and media work across time zones and deadlines |
| Credits and captions on every image | Correct attribution, fewer follow-up emails |
| Clear usage terms | Partners know what's allowed before they download |
| Access control | Anyone can browse public images; registered users download based on their role |
| Download in the right size | Web-ready or print-ready, without manual resizing |
| Download tracking | See which images get used, and by whom |
| Your brand, your domain | Builds trust and keeps the experience on-brand |
How Brandkit does it
Brandkit gives you a brand portal on your own domain. Call it your visual library, media hub, image library or partner toolkit. It works the same way. Journalists, trade partners and operators can browse, search and download approved photos and video. Every asset carries its credits, captions and usage terms.
You decide who sees what. Anyone can discover and browse your public content, so journalists and partners can find you. To download, everyone registers. Each user gets a role that sets what they can access, from widely shareable images to restricted collections for staff and trusted partners. Track downloads to see which images earn coverage and which users are most engaged.
Registration means you always know who downloaded an image, and they've agreed to your usage terms before they use it.
Tourism boards, destination marketing organisations, economic development agencies, place brands, franchise brands, councils and other multi-stakeholder organisations use Brandkit to replace inbox requests with one reliable place for images, video and brand assets.
Quick answer
Use a brand portal, not email or file-transfer links. It's faster for partners and journalists, safer for your brand, and saves your team hours every week.
See how it works. Book a Brandkit demo. Get a 30 day free trial.
Sharing brand knowledge too? See What is the best way to share brand knowledge with partners and journalists?.
What is the best way to share photos with partners and journalists?
Share approved, high-res photos with media and partners through a brand portal. Credits, usage terms and access control included
